Much-hyped augmented reality startup Blippar has collapsed into administration

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Blippar CEO and cofounder Ambarish Mitra.

Blippar, the much-hyped British AR startup which once said it was worth $1.5 billion, has collapsed into administration.

Corporate insolvency firm David Rubin & Partners announced on Monday that it has been appointed as the firm's administrators following an investor dispute.

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