Ex-Flipkart honcho Mukesh Bansal invests in Bengaluru-based fitness start-up

Mukesh Bansal, who once headed Flipkart's commerce platform and co-founded Myntra, has found a new way to keep himself occupied. Bansal is backing a Bengaluru-based start-up called Cult, as he looks to tap the fitness market. The amount that he has invested in the start-up remains unknown.

Cult is focused on training programmes without using any traditional gym equipment.

It was only a few days back that Bansal had announced a new venture in the healthcare and fitness space along with Ankit Nagori, his former colleague from Flipkart. Both Bansal and Nagori had quit Flipkart in February.

"This is a unique and interesting idea in the space of fitness. I have personally trained here and realize the potential it has to offer. They are looking to expand within and outside of Bengaluru with the fresh capital," Bansal told TOI.

There are talks of Cult's services being integrated with Bansal's new healthcare start-up, even though nothing has been officially announced.
Talking of Cult, it is co-founded by Rishabh Telang and his brother-in-law Deepak Poduval, and has been operating since May last year. Along with an existing centre in the suburbs of Bengaluru, there are plans to open a few more centres in Bengaluru before they expand to other cities.

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