'My heart broke into 100 pieces this morning': People who worked at Wow Air react to the airline's surprise announcement that it's shutting down

Advertisement
'My heart broke into 100 pieces this morning': People who worked at Wow Air react to the airline's surprise announcement that it's shutting down

WOW Air Airbus A330

WOW

Wow Air announced that it was shutting down on Thursday.

Advertisement
  • Icelandic budget airline Wow Air abruptly announced it was shutting down on Thursday, leaving thousands of passengers stranded.
  • Two people who worked at Wow Air told Business Insider they enjoyed their time at the airline and were sad to see it go.
  • "My heart broke into 100 pieces this morning when I got the news," said Hildur Hilmarsdottir,who worked as chief flight attendant for Wow Air up until the shut down.

The Icelandic budget airline Wow Air made the surprising announcement that it was shutting down on Thursday, leaving thousands of passengers stranded.

The announcement followed debt issues, job cuts, and a failed merger with Icelandair. While Wow Air did not offer an explanation for the timing of its shutdown, CEO Skuli Mogensen told Business Insider in January that he had made a mistake in trying to expand Wow Air's business model beyond low-cost flights after adding Airbus A330-330 jetliners to its fleet.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

"We made our fleet structure unnecessarily complex with the addition of the wide-body A330," he said at the time. "One of the core essences of the successful low-cost model is to ensure that you maintain a simple and coherent fleet structure because it will very quickly complicate the operations and therefore the costs if you have multiple fleet types."

Read more: Wow Air has shut down. Here's what went wrong, according to the company's CEO.

Advertisement

Sara Gunnarsdottir, a former Wow Air cabin crew member who worked for the airline up until December, said the airline fostered a positive work environment.

"I am absolutely heart broken about the company shutting down," she said. "I was actually very nervous about having to work with new people every time I came to work, but it turned out to be so fun."

"Not once have I met a Wow staff member who was not extremely nice, open, and welcoming," Gunnarsdottir said.

Hildur Hilmarsdottir, who worked as chief flight attendant for Wow Air up until it shut down, echoed Gunnardsdottir's sentiments.

"My heart broke into 100 pieces this morning when I got the news," Hilmarsdottir said. "I loved every single flight that I operated even though it was sometimes a bit of a struggle waking up at 3 a.m. for a morning flight."

Advertisement

Hilmarsdottir praised Mogensen's efforts in attempting to keep Wow Air afloat.

"Skuli did an amazing job," she said. "Skuli and the team fought until the last minute."

{{}}