Netflix study reveals Indian couples are among the top “cheaters” in Asia
Clearly, no relationship is safe. Even internet television network
Netflix has become popular in India and binge-watching series have become rather common for those who have almost given up on traditional TV. While TV gave not much choice but to sit together at a particular time to watch your favorite show, Netflix lets you watch shows anywhere, anytime and even on the go therefore watching a TV show ahead of your significant other has become rather common. While the most cheaters in Asia are in Hong Kong (59%) and India (46%), the most loyal viewers are in the Philippines (43%). Globally, the most loyal viewers are in Netherlands (73% have not cheated), Germany (65%) and Poland (60%).
AdvertisementBut it's more serious than you think, 61% of Indian streaming couples consider watching ahead “cheating”, and nearly half have admitted to “streaming infidelity”.
Well, Netflix dug deeper, here’s more on the findings of the study
WHAT SHOWS ARE WE CHEATING ON?
It's almost all the shows however the top temptations in India are
WHY DO WE CHEAT?
Temptation to watch just one more... 78% of cheating in India is unplanned. FOMO was also a motivator for 43% to watch ahead, in order to keep up with conversations with friends/coworkers. About a quarter (24% in India) are serial offenders who have watched ahead four times or more.
HOW DO WE CHEAT?
You sleep, you lose. 42% of cheating in India happens when one partner falls asleep, much higher than the global average of 25%. A quarter of Indians also said that a partner who falls asleep deserves to be cheated on! However, Indians cheat most frequently when home alone by themselves (63%) or when one of them is traveling (49%).
Popular on BI
- This Indian couple plans to get married in a Hogwarts-themed metaverse to beat the pandemic's restrictions
- Here are some of Netaji’s inspirational quotes as India remembers its valiant fighter
- Lifecycle of cryptocurrencies – From creation to trade and destruction
- Reliance Industries net profit more than triples in the last eight quarters to $2.8 billion
- Reliance Retail earns $1.3 billion more than its best-ever quarter