Netflix study reveals Indian couples are among the top “cheaters” in Asia
View all Offers
View all Offers
- 26% OFF
Samsung Galaxy M52 5G (ICY Blue, 6GB RAM, 128GB Storage) Latest Snapdragon 778G 5G | sAMOLED 120Hz Display₹ 25999₹ 34999Buy On
- 18% OFF
Redmi 9 Power (Mighty Black 4GB RAM 64GB Storage) - 6000mAh Battery |FHD+ Screen | 48MP Quad Camera | Alexa Hands-Free Capable₹ 11499₹ 13999Buy On
- 48% OFF
Samsung Galaxy Note 20 (Mystic Bronze, 8GB RAM, 256GB Storage) with No Cost EMI/Additional Exchange Offers₹ 44999₹ 86000Buy On
- 31% OFF
Apple iPhone XR (64GB) - Black₹ 32999₹ 47900Buy On
OnePlus Nord CE 5G (Charcoal Ink, 8GB RAM, 128GB Storage)₹ 24999₹ 24999Buy On
Clearly, no relationship is safe. Even internet television network
Netflix has become popular in India and binge-watching series have become rather common for those who have almost given up on traditional TV. While TV gave not much choice but to sit together at a particular time to watch your favorite show, Netflix lets you watch shows anywhere, anytime and even on the go therefore watching a TV show ahead of your significant other has become rather common. While the most cheaters in Asia are in Hong Kong (59%) and India (46%), the most loyal viewers are in the Philippines (43%). Globally, the most loyal viewers are in Netherlands (73% have not cheated), Germany (65%) and Poland (60%).
AdvertisementBut it's more serious than you think, 61% of Indian streaming couples consider watching ahead “cheating”, and nearly half have admitted to “streaming infidelity”.
Well, Netflix dug deeper, here’s more on the findings of the study
WHAT SHOWS ARE WE CHEATING ON?
It's almost all the shows however the top temptations in India are
WHY DO WE CHEAT?
Temptation to watch just one more... 78% of cheating in India is unplanned. FOMO was also a motivator for 43% to watch ahead, in order to keep up with conversations with friends/coworkers. About a quarter (24% in India) are serial offenders who have watched ahead four times or more.
HOW DO WE CHEAT?
You sleep, you lose. 42% of cheating in India happens when one partner falls asleep, much higher than the global average of 25%. A quarter of Indians also said that a partner who falls asleep deserves to be cheated on! However, Indians cheat most frequently when home alone by themselves (63%) or when one of them is traveling (49%).
Popular on BI
- Best coffee and tea mugs for your office or home
- WHO may approve Bharat Biotech's Covaxin 'within 24 hours' for emergency use, according to media reports
- Axis Bank posts highest ever quarterly net profit that grew 86% on year
- Pitch your startup ideas at IIT Bombay’s business model competition Eureka! — Here’s how you can apply
- Fino Payments Bank will be the first fintech startup in India to get listed on the bourses and it is profitable