New age farmers are selling exotic vegetables - a major boost to the food service sector
India’s young generation with disposable income, a penchant for good food and tendency to eating out is giving Indian agriculture a major boost. While earlier, exotic vegetables like baby rucola, wild arugula, butternut squash, malabar spinach, chia, kale and baby kale needed to be imported, things are better with local farms growing the same. As compared to before, the products are now fresher and priced lower.
Many a times, it’s not the traditional farmers who are working in the farms. Couples like
This farm supplies to hotels like
"The best part about these farms is that their produce is completely organic and that compliments the freshness of the dishes,” Chef Mayur, the executive chef at JW Marriott, Pune told the
Alongside having envious list of clients that include mostly five star restaurants and boutique hotels these new age farm entrepreneurs also steal the show by bringing to table exotic varieties of king oyster mushroom, Japanese greens, lettuce, vanilla, pepper, nutmeg, cocoa, nutmeg and many more are being cultivated to suit the tastes of connoisseurs and their favourite dishes straight from nature's basket.
The food services market, according to the
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