Nike's biggest push paid off
On Friday the stock surged to an all-time high.
A huge chunk of its recent success can be attributed to its women's business, according to Nike president Trevor Edwards.
Revenue from the women's business grew by double digits in the first quarter compared to the same period last year, Edwards said on a recent earnings call.
"We launched the highly anticipated training shoe- the MetCon 1 - for women, which offers just a hint of what's to come in training," he said. "We continued to lead with key apparel styles such as the Dri-FIT knit bras and Nike pro tights, all of which are important drivers for this business."
Nike's Roshe and Air Max shoes were also popular among women, he said.
This massive growth follows Nike's huge advertising push in the women's sector earlier this spring with its #BetterForIt campaign.
The campaign encouraged women to challenge themselves and to continue pushing harder - a theme prevalent in competitor Under Armour's advertising campaigns.
Nike on Facebook
Many of Nike's competitors are betting on women-driven campaigns, as well. Recently, New Balance launched NB Women as its answer to the growing athleisure trend.
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