These trends show online shoppers are going absolutely crazy this Diwali!

Online trends on shopping and consumer preferences shows clearly the madness that Diwali brings along with it every year! Let's talk about this year. During the month of October, Diwali related content was viewed more than a whopping 3 million times on the internet! Of course, it remained one of the most viewed online category at a whopping 47 per cent followed by health.

The above findings are the result of an analysis by content discovery platform ‘Outbrain’ based on what people are choosing to search on the internet around the festive season." Amid the festive fervor, spirituality has not lost its charm as the gods and puja remained important elements too,” the study says.

However it points out that within every category there is an evident change on how Indians are celebrating festivals.

“There is a growing concern around health and environment, while we have come a long way from mothers taking charge of Diwali shopping, to people ordering their festive musts online, themselves,” the analysis highlights.

Outbrain’s data offers insights for the marketing industry to analyze how effective their marketing strategy has been this festive season. Unlike TV commercials, Youtube ads which consumers usually skip through, deliberate search can show how effective their content is. It also has other metrics which enable brands/publishers to measure the effectiveness of their content marketing strategy through time spent on the page/ page views.