Pandora is still very popular, but it's feeling the heat
Internet radio company Pandora has launched its new on-demand streaming service, Pandora Premium. Like Spotify, Apple Music, and Rdio before it, the new service will let you pick and choose from millions of songs, however you'd like, for $10 a month.
Considering how popular the on-demand model has become in recent years, common wisdom would suggest that Pandora is entering the game too late. But as this chart from Statista shows, Pandora does have one advantage: It's still very well-known. According to a recent survey of 2,000 people by Edison Research, Pandora is the most listened-to audio streaming service in the US, and by a good margin at that.
That doesn't erase the red flags, however. That margin is shrinking, and though Pandora has amassed roughly 80 million subscribers with its free, radio-centric service over the years, Spotify now has a 50 million subscriber head start in the on-demand market. Pandora's status as the original audio streaming service gives it as good a shot as anyone, but given that Spotify still can't turn a profit, it's not clear if Pandora Premium will be a big moneymaker even if it is a hit.
Statista
NOW WATCH: What happens when you eat too much protein
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Catan adds climate change to the latest edition of the world-famous board game
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- JNK India IPO allotment – How to check allotment, GMP, listing date and more
- Indian Army unveils selfie point at Hombotingla Pass ahead of 25th anniversary of Kargil Vijay Diwas