Baba Ramdev to take on McDonald's, KFC and Subway next

Patanjali Ayurved, which has taken on MNCs in India’s FMCG industry, further plans to enter the restaurant business in India and take on established players like McDonald's, KFC and Subway.

As per founder and promoter yoga guru Baba Ramdev, the company is working on an extensive plan to enter the restaurant industry.

Patanjali, said to be worth Rs 10561 crores, would provide a ready-made clientele to the restaurant, aided with Ramdev's vast fan following.

Also read: Ramdev confident of double turnover for Patanjali in one year

More than half of India's total retail business is taken up by food, and the market is expected to more than triple to 71 trillion rupees ($1.1 trillion) by 2025, says India Food Forum, a retail-exhibition platform.

While experts think that Patanjali Ayurved will be able to generate buzz initially, it won’t probably be able to maintain a sustainable lead in the Quick Service Restaurants space, owing to the requirement of high capital expenditures.

Ramdev is hopeful about success in the restaurant space after a roaring success in the FMCG space. It also intends to launch an apparel business and a school for the children of slain Indian soldiers.