Paytm renews its title sponsorship for BCCI for international and domestic matches until 2023

• Paytm has been the title sponsor for BCCI since 2015.
• It won the right with a winning bid of ₹3.80 crore per match.
• Earlier in July, edtech unicorn Byju’s won the bid to be on the Indian cricket team’s jerseys.

Indian digital payments unicorn Paytm is now the official title sponsor for Board of Control for Cricket in India (BCCI) for all international and domestic matches til 2023.

Paytm won the right with a winning bid of ₹3.80 crore per match.


“The winning bid was at a price of ₹326.80 crores to be paid for 2019-23 home season. The winning bid was ₹3.80 crores which is at 58% incremental value in comparison to the previous per match value of ₹2.4 crores,” BCCI said in a statement.

In 2015, Paytm was also the first digital company to win title sponsorship rights for BCCI at a price of ₹203 crore for 4 years.

Earlier in July, edtech unicorn Byju’s won the bid to be on the Indian cricket team’s jerseys. It replaced Chinese phone maker Oppo.