People are slamming Budweiser's ad that mocks craft beer
The rising popularity of craft beer is hurting Budweiser's business, and the company took a stab at its competition in a Super Bowl ad.
The ad shows a man selecting craft beer over Budweiser, disappointing a Clydesdale horse.
The man is eventually bullied into buying some Budweiser.
Budweiser's jab at craft brews attracted criticism on social media.
LOL at @Budweiser's hate on craft beer commercial. Someone's feeling their loss of market share. #AdBowl #SuperBowl
- Erin (@herheartland) February 2, 2015
There's no fancy ad gonna make Budweiser taste good.
- Michele Catalano (@inthefade) February 2, 2015
There's no fancy ad gonna make Budweiser taste good.
- Michele Catalano (@inthefade) February 2, 2015
Budweiser is quickly losing its status as the most iconic beer brand in America.
A recent company study found that 44% of drinkers aged 21 to 27 have never tried the brand, reports Tripp Mickle at The Wall Street Journal.
Budweiser is the third-most-popular beer brand in America, behind Bud Light and Coors Light. It has recently also been challenged by craft beer, which is hugely popular with the millennial set.
At the brand's peak in 1988, it was selling 50 million barrels of beer a year. That number has declined to 16 million barrels.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- Vodafone Idea FPO allotment – How to check allotment, GMP and more
- Rupee rises 3 paise to close at 83.33 against US dollar
- Supreme Court expands Patanjali misleading ads hearing to include FMCG companies
- Reliance Industries wins govt nod for additional investment to raise KG-D6 gas output
- Best smartphones under ₹25,000 in India
- RCRS Innovations files draft papers with NSE Emerge to raise funds via IPO