"You can come in and see, smell, and touch the product that's being made here in the store, and have full transparency on what's going into your pet's diet," said Nick Konat, Petco's chief merchandising officer, in an interview with Business Insider.
"We're offering customers a new option in the human-grade fresh space that they can't get anywhere else with this level of quality in the marketplace."
Petco is launching the kitchens in partnership with the pet-food company JustFoodForDogs, which has opened standalone pet kitchens in California and Seattle. More are under construction in Boston and Chicago.