"We explored partnership with multiple larger internet companies, conglomerates and media houses but these talks didn't yield the outcome we wanted," the note said.
The duo said that although they would have liked to keep the app running, "the cost of technology services to keep social media app running is high and we've had to take this tough decision".
Koo at its peak grossed about 2.1 million daily active users, about 10 million monthly active users, and over 9,000 VIPs that included some of the most prominent personalities from various fields. "We were just months away from beating Twitter in
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"Unfortunately for us, the mood of the market and the funding winter got better of us," the note mentioned as the founders signed off saying, "the little yellow bird says its final goodbye" in a reference to Koo's yellow bird logo.
It may be recalled that Koo's popularity in India peaked around 2021 amid the Indian government's spat with Twitter (now X) and growing calls for expanding the ecosystem of homegrown digital platforms. At its peak, Koo had experienced heady growth in its user metrics as union ministers and government departments at that time heavily endorsed the homegrown microblogging platform.