Zelenska has been known to keep a low profile, describing herself as a "non-public person."
But the Ukrainian First Lady has graced the spotlight a few times, even before her Vogue photo shoot with legendary photographer Annie Leibovitz which sparked a bit of controversy.
Previously, Zelenska was featured in the Ukraine edition of Vogue in November 2019.
"I am a non-public person. But the new realities require their own rules, and I'm trying to comply with them," Zelenska told Ukraine Vogue at the time. "I can't say that publicity or communication with the press is stressful for me. But I prefer staying backstage."
Zelenska was further pushed into the public spotlight after Russia invaded Ukraine on February 22, 2022. Articles in DailyMail, The Independent, Town & Country Magazine, and elsewhere would ask who Zelenska was or how she and Zelenskyy met.
Five months later, she reappeared in Vogue for nearly all editions, including in Ukraine, for an article called "Portrait of Bravery," which received backlash. Some interpreted the feature as an attempt to glamorize the war.