Prada is being accused of using 'blackface imagery' with its new line of monkey-like trinkets

Prada

The "Otto-Toto" keychain by Prada is being criticized on social media.

• Prada, the Italian luxury fashion house, is facing criticism on social media that some of its new products feature racist imagery. 
• People are slamming the company for using "blackface imagery" on several trinkets that look like monkeys with brown skin and large red lips.
• Exaggerated red lips are a common trait of racist cartoons depicting black people throughout American history.

Social media users are slamming Prada for a new line of keychains and trinkets that they say features racist imagery. 

One of the trinkets is a monkey-like figure that has brown skin and large red lips and that appears to use "blackface imagery," as pointed out in a public Facebook post from user Chinyere Ezie.

"Today after returning to NYC after a very emotional visit to the Smithsonian National Museum of African American History and Culture including an exhibit on blackface, I walked past Prada's Soho storefront only to be confronted with the very same racist and denigrating #blackface imagery," Ezie's post reads.

The figure in question was on display throughout Prada's store, including in the window display, on larger versions not available for purchase, and on leather accessories. The figure is known as "Otto-Toto" and is part of Prada's "Pradamalia" collection, which is "a new family of mysterious tiny creatures that are one part biological, one part technological, all parts Prada," according to the company's website.

The keychain also comes in a yellow and green pattern. 

Prada did not immediately respond to Business Insider's request for comment.

Exaggerated red lips are a common trait of racist cartoons depicting black people throughout American history - as are googly eyes, inky skin, and very white teeth - featured in everything from advertisements to entertainment and children's books.

Read more: H&M apologizes for using a black child in a 'racist' sweatshirt ad - but some people don't think it's enough

"History cannot continue to repeat itself. Black America deserves better," Ezie wrote. "And we demand better."

Ezie called for a boycott of Prada, and the post has now gone viral on Facebook, with thousands of reactions, comments, and shares.

Others have echoed the sentiment.