Range Rover's stunning Porsche fighter is here - and it's a high-tech marvel

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Range Rover Velar

Jaguar Land Rover

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The Range Rover we've all been waiting for is here. On March 1, Jaguar Land Rover unveiled the latest addition to its burgeoning line-up of luxury off-roaders, the Range Rover Velar.

The Velar - which will make its public debut at the 2017 Geneva Motor Show this month - is billed a stylish, high-tech competitor against the best Germany can offer.

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"The new Range Rover Velar brings a new dimension of modernity to our brand while reinforcing our total commitment to design and engineering excellence," Land Rover chief design offer Gerry McGovern said in a statement.

For JLR, 2016 was a record year in terms of sales and profitability - driven primarily by the booming demand for SUVs. So it's easy to see why they are so keen to keep the good times rolling.

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With the Velar, Land Rover's premium Range Rover sub-brand expands to four distinct model that range from the compact Evoque to the ultra-luxury Long Wheel Base SV Autobiography. These vehicles will sell alongside Land Rover's own Discovery family of SUVs as well as the F-PACE from sister company Jaguar.

Here's a closer look at the 2018 Range Rover Velar: