Red FM is the principal sponsor of David Warner-led Sunrisers Hyderabad

India’s largest and most awarded Radio network Red FM has been signed up as the principal sponsor of IPL team Sunrisers Hyderabad for the fourth consecutive year.

The partnership would see the Sunrisers Hyderabad team sporting the Red FM logo on the front of the jerseys, along with Red FM running online and on-air contests, the winners of which will be rewarded with official merchandise of Sunrisers Hyderabad and autographed memorabilia.

The team is captained by Australian cricketer David Warner, and includes explosive Indian all-rounder Yuvraj Singh, New Zealand captain Kane Williamson, pacer Ashish Nehra, England captain Eoin Morgan, Shikhar Dhawan, Naman Ojha and Bhuvneshwar Kumar as well.

"Red FM stands for a fun, spirited and exiting attitude that reflects in our programming and in our people. It's no surprise then that we are happy to be partnering Sunrisers Hyderabad for the fourth year in a row," said Nisha Narayanan, COO of Red FM. "Sunrisers Hyderabad has the most impressive line-up of cricketing stars. The association looks promising and we hope to deliver to our listeners an experience to remember. We have planned extensive on-ground consumer engagement initiatives to leverage the assoction. Wishing SRH a good season ahead!" she added.

Sunrisers Hyderabad CEO K Shanmugan said, "Sunrisers Hyderabad has had an exciting journey in the Indian Premier League and as always, we are very happy to continue and strengthen our relationship with the Red FM team. In the past, we have done some fabulous promotions with Red FM that has helped in promoting our team and its players and has helped us in building strong equity with SRH supporters. We are looking forward to this association this year too."