11 years of Starbucks holiday cups reveal how the coffee giant's iconic red cup has transformed
- Starbucks' holiday cups have returned, wishing customers "Merry Coffee."
- The coffee giant's holiday cups have evolved over the years, from a simple red cup to one that has a plethora of festive designs.
- We rounded up 11 years of Starbucks holiday cups to see how the iconic red cup has transformed over the years.
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If you've been to Starbucks recently, you have probably noticed the plethora of cheery holiday cups - including some wishing customers "Merry Coffee."Gone are the days of the simple red cup. Instead, Starbucks is determined to infuse November and December with seasonal cheer via a variety of festive and colorful designs. This year, Starbucks is serving drinks in a variety of different holiday cup designs.
"Last year our stores didn't sufficiently reflect the festive environment our customers know and love and have come to expect from us," Brewer continued, referencing 2017's weak holiday sales.Business Insider rounded up Starbucks' cup designs since 2009, revealing how much Starbucks' "red cup" season has changed over the years.
Here is how this year's cups compare to others throughout Starbucks' history:
Shayanne Gal/Business Insider
In 2015, the chain's minimalist red cups faced backlash after a video claiming that Starbucks "removed Christmas from their cups" went viral. The cups quickly became a topic of discussion for major publications, late-night talk show hosts, and even Donald Trump, then a presidential candidate.
"No more 'Merry Christmas' at Starbucks," Trump said at a a pre-debate rally in Springfield, Illinois, at the time. "Maybe we should boycott Starbucks. I don't know. Seriously. I don't care."
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