Dick's Sporting Goods launches new men's athleisure line to take on Lululemon
Dick's Sporting Goodsis launching a men's activewear line, VRST.
- The line will have athletic wear and casual clothing.
- Athletic wear has done well during the pandemic as overall
Dick's Sporting Goods is launching a men's
VRST is a "men's athletic apparel brand built for the modern active man who lives life on-the-go," Dick's Sporting Goods said in a press release. The line will include pants, joggers, shorts, tees, and hoodies priced from $30 to $120. It will be sold in Dick's stores across the US, along with its own e-commerce platform.Read more: Echelon Fitness' CEO reveals how the connected-fitness company grew sales by 700% during the pandemic, thanks in part to its focus on accessibility
Dick's Sporting Goods, Athleta, and other brands reported increased demand for athleticwear in the second quarter of 2020. Target's athletic brand All in Motion reached $1 billion in sales in 2020, within only a year of launching, Avery Hartmans reported for Insider.Athleisure brands like Lululemon have traditionally relied on women for the majority of sales, but they're turning to men as potential customers, too.
Lululemon attracted men with casual wear and an office commute line. Specifically, the stretchy ABC (anti-ball-crushing) pant is one of the most popular in the line, Mary Hanbury reported for Insider in 2018. Dick's and VRST seem to be going for the same customers with "a variety of commuter pants" in the new line for men.
- Over One lakh oxygen concentrators cleared by customs from April 24 to May 4
- Check out who all can travel to the US amidst uncertainty in international travel
- Water shortage might be on the way to worsen Delhi's COVID-19 crisis
- Himachal Pradesh government imposes curfew effective from tomorrow till May 16
- A third wave of COVID-19 will surely come and it may spread faster and wider but don't know when, says advisor to the Indian government