Dunkin' is introducing new 'extra charged' coffee with 20% more caffeine that tastes the same as normal

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Dunkin' is introducing new 'extra charged' coffee with 20% more caffeine that tastes the same as normal
Dunkin
  • Dunkin' will start selling coffee with 20% more caffeine.
  • The coffee will be available for only $2 through January.
  • Dunkin' has grown compared to competitors this years.
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Dunkin' just announced it will sell coffee with extra caffeine to start the new year. Beginning December 30, customers can get Extra Charged hot or iced coffees for only $2 to encourage everyone to try out the new drink. The promotion runs through January 26.

The Extra Charged coffee adds 20% more caffeine to a medium coffee from added green coffee extract, according to Dunkin'. The extra caffeine is extracted from the coffee beans before they're roasted. There are other ways to add caffeine to a drink, like espresso shots, but Dunkin' Senior Manager of Research & Development Heidi Curry said that customers often want extra caffeine without changing the taste of their coffees, and espresso can alter the flavor.

Read more: How Dunkin' stole Starbucks' crown as king of social media in 2020 using TikTok stars, purple drinks, and coffee-scented candles

Dunkin' has grown and expanded in 2020 despite the pandemic that hurt some of its competitors. Third-quarter sales were up 0.9%, while Starbucks sales going down 9% in the same quarter.

"Dunkin' has outperformed Starbucks in many ways," industry expert John Gordon told Kate Taylor, with trendy menu items and social media collaborations since the brand's 2018 rebrand.

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In November, Dunkin' was acquired by Inspire Brands, the parent company of Arby's, Sonic, and other fast-food chains in a deal valued at $11.3 billion. Dunkin' is valued at nearly $9 billion, per Pitchbook.

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