How fast food got its start in Southern California — and why it's still the fast food capital of the world https://www.businessinsider.in/retail/news/how-fast-food-got-its-start-in-southern-california-ampmdash-and-why-itaposs-still-the-fast-food-capital-of-the-world/slidelist/95718945.cms 2022-11-23T19:15:10+05:30 2022-11-23T18:04:13+05:30 How fast food got its start in Southern California — and why it's still the fast food capital of the world Nov 23, 2022, 19:15 IST
Taco Bell's original menu, with its first franchisee, Kermit Becky.Taco Bell
Some of the biggest fast food brands in the world started in Southern California in the 20th century. Car-centered growth of communities around highways and suburbs made fast food and drive-thrus a perfect business model.
The logo of McDonalds is seen outside a shop in Vienna Thomson Reuters
Fast food has been deeply intertwined with Southern California since its inception. Fast food has been deeply intertwined with Southern California since its inception.
revitalizedesplaines.org
McDonald's, Taco Bell, In-N-Out, Del Taco, Jack in the Box, and many other chains all have their roots in the area. McDonald's, Taco Bell, In-N-Out, Del Taco, Jack in the Box, and many other chains all have their roots in the area.
Mary Meisenzahl/Insider
Taco Bell, Chipotle, and others are still headquartered there. Taco Bell, Chipotle, and others are still headquartered there.
Photo by AaronP/Bauer-Griffin/GC Images
Source: Orange County Register
Bob Wian opened the first Bob's Big Boy in Glendale, California in 1936. Source: Orange County Register
AP Photo/Chris Carlson
Wian was also credited with creating the double burger, now a fast food staple. Wian was also credited with creating the double burger, now a fast food staple.
Margolies, John, photographer, Library of Congress
Source: Houston Historic Retail
Wian had some experience with serving customers in their cars from his time at Kirby's Pig Stand, which had carhops, in Texas. Source: Houston Historic Retail
Photo by Robert Alexander/Getty Images
Bob's Big Boy had drive-ins for customers in cars, a precursors to drive-thrus. Bob's Big Boy had drive-ins for customers in cars, a precursors to drive-thrus.
Chicken on a barbecue grill. Getty Images
In 1940, the McDonald's brother first opened McDonald's Bar-B-Q drive-in in San Bernardino in 1940. Source: LA Times
Mary Meisenzahl/Insider
That same year, McDonald's became up a walk-up burger restaurant. That same year, McDonald's became up a walk-up burger restaurant.
McDonald's
Source: McDonald's
By 1955, Ray Kroc was involved as the franchising agent, and he started the McDonald's System, the predecessor to the McDonald's Corporation. Source: McDonald's
Mary Meisenzahl/Insider
Del Taco and Taco Bell, still competitors today, opened within a year of each other in 1960 and 1961. Del Taco and Taco Bell, still competitors today, opened within a year of each other in 1960 and 1961.
Taco Bell's original menu from the 1960s. Courtesy of Taco Bell
The two restaurants broke from the hamburgers and french fries mold of fast food at the time to sell burritos and tacos. The two restaurants broke from the hamburgers and french fries mold of fast food at the time to sell burritos and tacos.
Shutterstock
Source: Federal Highway Administration
At the same time, these restaurants were growing and expanding, the US was building its massive highway system. Source: Federal Highway Administration
Getty Images
Source: Smithsonian Magazine
American life was redesigned around car culture, and Americans wanted convenient food stops that fit into that life, according to author and journalist Adam Chandler. Source: Smithsonian Magazine
adamkaz/Getty Images
Source: LA Conservancy
Southern California in particular grew based on cars, which enabled suburban housing tracts, malls, and fast-food restaurants to emerge. Source: LA Conservancy
Photo by Roger Ressmeyer/Corbis/VCG via Getty Images
Source: California Capitol Museum
Southern California boomed with money as a national leader in aircraft and automobile production and other defense spending. Source: California Capitol Museum
Mary Meisenzahl/Insider
Do you have a story to share about a retail or restaurant chain? Email this reporter at mmeisenzahl@businessinsider.com .
A car-centered culture, spending money for leisure, and a growing demand for fast and efficient food made a perfect storm for fast food to start, poising the industry to grow through the rest of the world. Do you have a story to share about a retail or restaurant chain? Email this reporter at mmeisenzahl@businessinsider.com .
Starbucks drive-thru. Photo by Jason Whitman/NurPhoto via Getty Images
Southern California was primed to develop drive-thrus, which make up about 75% of fast food industry sales today. Source: Nation's Restaurant News
Next Story
