I ate at Lemonade, the fast-casual chain that's taken over California, and saw why fans love it
Irene Jiang / Business Insider
- The fast-casual competition is heating up, even as diners' demands become harder to meet.
- The rise of mobile ordering has forced fast-casual restaurants to improve their to-go game while still delivering the tasty, healthy, high-quality, environmentally conscious food that their customers want.
- Lemonade is one such promising fast-casual chain. Based in Los Angeles, Lemonade has been compared to Sweetgreen and has regularly appeared on lists of up-and-coming fast-casual chains.
- I ate at Lemonade to see what it was like, and I was thoroughly impressed by the streamlined experience and the quality and freshness of the food.
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I confess, I'm a millennial. I love avocados and thrift shopping, and I'm never going to be able to afford buying a home.
Millennials live differently from the last generation, and we eat differently, too. Not only do we want our food to be fresher and faster than ever, we want it to be healthier, tastier, and somehow more socially and environmentally conscious. Oh yeah, and, we don't want to have to interact with another human being to get it.
Gone are the power lunches of yesteryear. Now, lunch is a grab-and-go occasion. Mobile ordering has swept across America like Lizzo mania. The perfect millennial lunch place has quinoa bowls, ripe avocados, and a mobile ordering option. If you think Sweetgreen has this market cornered, let me introduce you to Lemonade.
Lemonade is a chain of fast-casual restaurants serving "seasonal Southern California comfort food." Lemonade is winning hungry hearts all over the state of California and shaping up to expand its eatery empire.
On a recent trip to Los Angeles, I went to a Lemonade restaurant in Hollywood to see if it would stand up to a taste test.