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I tried Cracker Barrel's new plant-based sausage that's sparking online backlash, and it completely changed my opinion on the chainhttps://www.businessinsider.in/retail/news/i-tried-cracker-barrelaposs-new-plant-based-sausage-thataposs-sparking-online-backlash-and-it-completely-changed-my-opinion-on-the-chain/slidelist/93507166.cms2022-08-11T23:04:23+05:30

I tried Cracker Barrel's new plant-based sausage that's sparking online backlash, and it completely changed my opinion on the chain

Mary MeisenzahlAug 11, 2022, 23:04 IST

Cracker Barrel is famous for serving classic southern comfort food, like biscuits and gravy and fried chicken to loyal customers.

The chain just introduced Impossible Sausage, a plant based meat, to menus on August 1, and some customers were not happy.

Nearly a year ago in September 2021, Cracker Barrel first introduced plans to test the meat substitute in 50 of its 660 stores.

At the time, Cracker Barrel described the menu addition as a "savory, delicious sausage made from plants for meat lovers," for "those who just want to try something new."

It didn't make headlines at the time, but the expansion to all US menus led to an outcry from some customers.

"Discover new meat frontiers. Experience the out of this world flavor of Impossible™ Sausage Made From Plants next time you Build Your Own Breakfast," the chain posted on Facebook.

Hundreds of commenters derided the addition of plant based meat.

"You used to serve REAL things...Now you want to add in FAKE sausage.Bye bye old friend. When you get rid of the imitation sausage, I would like to come back. Until then, good bye," read one comment that was representative of hundreds more.

Hundreds more comments mocked the angry customers. "It's amazing the snowflakes here getting triggered by a meat alternative showing up on a menu," one wrote.

I visited Cracker Barrel myself to test it out, as part of the build your own breakfast meal.

I ordered the sausage, fried eggs, and the cheese casserole dish, which came with a side of biscuits and gravy.

It looked indistinguishable from a traditional meat sausage when the server set it in front of me.

The texture and look on the inside seemed exactly right to me.

With all the same seasonings as a meat sausage, it even smelled like the real deal.

It was absolutely delicious, and was the perfect addition to the other pieces of my breakfast.

The only downside was that it came with an additional charge of $1.79 over the base meal price, though that's common for plant based meats at quick service restaurants.

Even with the additional charge, my breakfast was less than $12 before tax and tip, which I felt was a very good deal.

Had I not known I ordered the impossible sausage, I think it's unlikely I would have clocked this as a plant based beat.

Now, I firmly believe breakfast is the best time to visit Cracker Barrel for the best value and food.

I ate every bite, and was completely satisfied.

Cracker Barrel's willingness to test out plant based meats impressed me, and changed my idea of the chain as old fashioned and unwilling to adapt.

I'm not a vegetarian, but now I'm more willing to return to Cracker Barrel knowing that there's room for growth and change.

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