The COVID-19 Essentials store at The Mall at Short Hills.Thomas Pallini/Business Insider
COVID-19 Essentials is one of the newest additions to The Mall at Short Hills, a high-end shopping mall near Morristown, New Jersey.
A short drive from New York City and mere feet from the highway, the suburban mall boasts nearly 200 stores with brands such as Neiman Marcus, Jimmy Choo, and Gucci, just to name a few. Peloton and Tesla even have storefronts here.
And while regular shoppers might be accustomed to seeing the thousand-dollar handbags of Louis Vuitton or red-bottomed shoes of Christian Louboutin, COVID-19 Essentials is undoubtedly an eye-catcher amidst a sea of luxury. Still geared towards the wealthy, the eight-store chain, according to the New York Times, markets the so-called essentials for surviving the pandemic beyond the standard face masks and hand sanitizer.
The high price tags that some of the items wear would probably turn the average shopper away at a mall in Middle America but its popularity in Short Hills and elsewhere shows that the rich are living through the pandemic a little differently.
Take a look inside COVID-19 Essentials.
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