I visited a COVID-19-themed boutique selling high-priced 'essentials' to wealthy shoppers in high-end malls alongside Hermes and Louis Vuitton stores – see inside

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I visited a COVID-19-themed boutique selling high-priced 'essentials' to wealthy shoppers in high-end malls alongside Hermes and Louis Vuitton stores – see inside
  • COVID-19 Essentials is a chain of eight stores that sell high-end gadgets and accessories aimed at surviving the pandemic is convenience, luxury, and style.
  • We visited its Short Hills, New Jersey location, and found a popular store filled with themed masks, metal door openers, and mask pouches.
  • Shoppers seeking Clorox wipes and disposable surgical masks need not enter as they won't find them here.

COVID-19 Essentials is one of the newest additions to The Mall at Short Hills, a high-end shopping mall near Morristown, New Jersey.

A short drive from New York City and mere feet from the highway, the suburban mall boasts nearly 200 stores with brands such as Neiman Marcus, Jimmy Choo, and Gucci, just to name a few. Peloton and Tesla even have storefronts here.

And while regular shoppers might be accustomed to seeing the thousand-dollar handbags of Louis Vuitton or red-bottomed shoes of Christian Louboutin, COVID-19 Essentials is undoubtedly an eye-catcher amidst a sea of luxury. Still geared towards the wealthy, the eight-store chain, according to the New York Times, markets the so-called essentials for surviving the pandemic beyond the standard face masks and hand sanitizer.

The high price tags that some of the items wear would probably turn the average shopper away at a mall in Middle America but its popularity in Short Hills and elsewhere shows that the rich are living through the pandemic a little differently.

Take a look inside COVID-19 Essentials.

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The Mall at Short Hills is New Jersey's self-proclaimed "premier shopping destination" with no shortage of high-end retailers.

The Mall at Short Hills is New Jersey's self-proclaimed "premier shopping destination" with no shortage of high-end retailers.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider

Its stores include the likes of Burberry...

Its stores include the likes of Burberry...
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider
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Christian Louboutin...

Christian Louboutin...
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider

And Louis Vuitton.

And Louis Vuitton.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider
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But just next to the Swarovski store is an up and coming retailer that's a true product of the pandemic.

But just next to the Swarovski store is an up and coming retailer that's a true product of the pandemic.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider

COVID-19 Essentials became the mall's newest store in August, offering a unique take on personal protective equipment and everything one might need to survive the pandemic.

COVID-19 Essentials became the mall's newest store in August, offering a unique take on personal protective equipment and everything one might need to survive the pandemic.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider
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If the name itself wasn't enough to draw people in, the window display gives a glimpse at the store's elaborate mask selection with themes ranging from breast cancer awareness to steampunk.

If the name itself wasn't enough to draw people in, the window display gives a glimpse at the store's elaborate mask selection with themes ranging from breast cancer awareness to steampunk.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider

A temperature taking tablet greets all guests at the door though no staff was mandating its use. It was not for sale, either.

A temperature taking tablet greets all guests at the door though no staff was mandating its use. It was not for sale, either.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider
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Within seconds I was given the green light to enter the store.

Within seconds I was given the green light to enter the store.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider

The store is largely dedicated to cloth masks, different varieties and designs of which line both walls.

The store is largely dedicated to cloth masks, different varieties and designs of which line both walls.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider
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There's seemingly no shortage of fun designs and themes including tie-dye...

There's seemingly no shortage of fun designs and themes including tie-dye...
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider

Sequin...

Sequin...
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider
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Superhero...

Superhero...
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider

Barbie...

Barbie...
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider
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And Hello Kitty.

And Hello Kitty.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider

Car enthusiasts will also enjoy the Maserati and Mercedes Benz-themed masks.

Car enthusiasts will also enjoy the Maserati and Mercedes Benz-themed masks.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider
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And for athletes, this mesh mask claims to fit tighter and more secure to the face than "flimsy paper masks" and a filter helps ensure a steady flow of clean air.

And for athletes, this mesh mask claims to fit tighter and more secure to the face than "flimsy paper masks" and a filter helps ensure a steady flow of clean air.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider

A similar mask comes with a filter that actively blows cool air inside the mask.

A similar mask comes with a filter that actively blows cool air inside the mask.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider
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It keeps the area covered by the mask from becoming hot by blowing a steady stream of purified air.

It keeps the area covered by the mask from becoming hot by blowing a steady stream of purified air.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider

And if the store doesn't have the desired design, customers can craft a custom design.

And if the store doesn't have the desired design, customers can craft a custom design.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider
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Here's the selection of patches, which cost $10 each, in addition to the $20 mask.

Here's the selection of patches, which cost $10 each, in addition to the $20 mask.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider

Rhinestones are also an option for $15.

Rhinestones are also an option for $15.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider
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Here's the workstation where it's done.

Here's the workstation where it's done.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider

There's also a clearance wall where masks are slightly cheaper.

There's also a clearance wall where masks are slightly cheaper.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider
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Three center tables are then dedicated to COVID-19-related gadgets and accessories.

Three center tables are then dedicated to COVID-19-related gadgets and accessories.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider

This handheld device is a UV wand that claims to cleanse surfaces of viruses.

This handheld device is a UV wand that claims to cleanse surfaces of viruses.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider
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A larger version claims to disinfect items such as masks or a cell phone.

A larger version claims to disinfect items such as masks or a cell phone.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider

Perhaps the most interesting, yet basic devices, are these metal door openers.

Perhaps the most interesting, yet basic devices, are these metal door openers.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider
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Basically a stylus for your hand, the device goes around the user's finger. The tip can be used to press buttons while a hook can be used to grab handles and open doors.

Basically a stylus for your hand, the device goes around the user's finger. The tip can be used to press buttons while a hook can be used to grab handles and open doors.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider

Plastic inserts are also sold that help keep masks from ruining makeup.

Plastic inserts are also sold that help keep masks from ruining makeup.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider
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Mask accessories then line the other side of the table, including lanyards that can be attached to the mask for when they're not being used.

Mask accessories then line the other side of the table, including lanyards that can be attached to the mask for when they're not being used.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider

Instead of putting masks down on a table, the lanyard holds them around the wearer's neck.

Instead of putting masks down on a table, the lanyard holds them around the wearer's neck.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider
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As an alternative, these pouches can be used to store masks when they're not being used.

As an alternative, these pouches can be used to store masks when they're not being used.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider

The store also sells the solution to the problem of smelly masks in form of non-toxic mask spray.

The store also sells the solution to the problem of smelly masks in form of non-toxic mask spray.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider
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And, of course, hand sanitizer is also available for purchase.

And, of course, hand sanitizer is also available for purchase.
The COVID-19 Essentials store at The Mall at Short Hills. Thomas Pallini/Business Insider