Insider Retail: Brands grapple with election week, podcast hosts test out Instagram DTC brands, and luxury merchants get creative to keep airport sales up
Congrats on making it to the end of a very long week. If you've been overwhelmed with the non-stop election coverage, I invite you to take a little break to read about
Onto the news:election day fallout.
And with the results dragging out through the end of the week, brands couldn't help but voice their opinions on social media.Madeline spoke with Gap's CMO about how the brand stays neutral but socially conscious during this time of increased politicization. Gap later sparked backlash when it tweeted a tone deaf message about the election, which it later deleted. What's the lesson in all this? People are tuned into what's going on. But it seems like some much prefer their brands to stay out of politics.
Catherine wrote about the All Consuming podcast. Hosts Noah Kalina and Adam Lisagor buy and review different products advertised to them on Instagram.
The pair has tested out DTC brands selling numerous items. These include: dandruff shampoo, cereal for adults, vegan "chicken" nuggets, an emergency preparedness kit, and more.More than just a helpful review, Catherine found that the podcast offers an "insider perspective on marketing and modern consumerism."
Duty-free shops in airports have historically been helpful sales channels for luxury retailers such as Estee Lauder Co. and Kering.
More than two-thirds of international travelers make purchases at duty-free stores. And tax-free items have long been an effective incentive offered by companies to make travelers purchase a new designer purse or fragrance.But now, halted travel is forcing some brands to get creative to make up for lost sales. For example, some retailers are selling their overstock online. Others are investing in private airports.
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