Insider Retail: Nike's reckoning with resale - Chipotle's comeback - Brooks Running growth boom

Happy Thursday. Welcome to another edition of Insider Retail, where we feature some of our top deep dives of the week. Today we're taking a look at Brooks Running's growth boom, Nike's resale reckoning, and a fast-food chain's digital-sales revival. So without further ado...

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Insiders said Nike might ignore dubious behavior if it means a sneaker will do well at resale. But after a top exec resigned when her relationship to her son's resale business was exposed, the CEO is reportedly tackling the issue head-on.

More on that here.

Clothing brand Faherty had its best year yet, its cofounder said. Alex Faherty credits the company's diversified business model, and a recent onslaught of creative writers, for its standout year.

Learn more from our interview with the cofounder.

Brooks Running increased revenue by 27% in 2020, reaching $850 million. The company's CEO shared his plans to hit $1 billion this year, and explained the art of converting two million new customers into diehard fans.

These are the CEO's tips for success.

Chipotle's CEO shared how he brought the chain's digital sales to $2.8 billion in just three years. We have a look inside his tactics for reviving the restaurant's digital sales.

Check out the CEO's playbook for revamping sales.

Plus…

• Walmart lost its sixth major exec in the past 14 months. Here's a list of all the big names jumping ship.
• Unilever is hiring, but what does it pay? We analyzed what the consumer giant pays various roles. This is what we found.
• Five restaurants shared how they survived the pandemic. From TikTok to food trucks, here's what they did.