Krispy Kreme exec says the chain's drive-thru was a 'lifeline' during the pandemic
- Krispy Kreme's CMO says drive-thrus were a key to success during the last year.
- Drive-thru sales have been up across fast-food chains as dining rooms closed.
Krispy Kremelocations outside of urban areas will have drive-thrus.
Drive-thrus have been vital to the survival of
"Drive-thrus were a real lifeline," Krispy Kreme Chief Marketing Officer Dave Skena told Insider in a phone interview. Through most of the pandemic, many locations were drive-thru only, with dining rooms closed. The locations that already had drive-thrus up and running had a "structural advantage," Skena said, and they were "key to keeping team members safe."Read more: Chick-fil-A's out-of-control drive-thru lines have it facing off against local businesses and battling lawsuits
Fast food and fast-casual brands across the country have optimized drive-thrus over the last year as they became crucial in the age of COVID-19. Drive-thru orders have grown across the fast-food industry since the pandemic closed many dining rooms.Drive-thrus have been up industry-wide because they are perceived as a "safe way to use the brand" Kalinowski Equity Research founder Mark Kalinowski told Insider.
McDonald's, already a drive-thru heavy hitter with 25,000 worldwide, says that 70% of sales in top markets are from drive-thru orders. Even salad chain Sweetgreen is jumping on the trend. Chick-fil-A and Taco Bell both notably slimmed down menus to make drive-thrus more efficient this year.Do you have a story to share about a
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