McDonald's is selling popular menu items for 35 cents or less during its 'Throwback' Thursdays deal

• McDonald's new "Throwback Deals" promotion lets customers purchase items like cheeseburgers, shakes, and fries for under $0.35 on Thursdays.

• The deals harken back to McDonald's original prices when it was first founded in 1955.

In an ode to simpler times, McDonald's has launched its "Throwback Deal."

With the promotion, every Thursday, customers can purchase one of their favorite menu items like cheeseburgers, shakes, and fries for under $0.35.

The items are available at a fraction of their typical cost, with cheeseburgers and shakes typically clocking in between $2-3 per item. The Thursday prices harken back to McDonald's original prices when it was first founded in 1955.

A McDonald's spokesperson told Insider the discounts pay homage to the restaurant's earlier days and prices.

"Offering our customers a safe, fast and easy way to enjoy their favorite menu items is more important than ever before," the spokesperson told Insider. "Our McDonald's App gives fans the scoop on new menu items and allows them to take advantage of tailored deals and offers with just a few clicks."

Each week through Feb. 18, the chain will feature a different item. This week McDonald's offered a $0.25 cheeseburger deal. The company will offer different menu items each week, including shakes, the apple pie, and fries.

Read more: Leaked documents show how McDonald's plans to win the 2021 chicken-sandwich wars. Here's everything we know about the looming fast-food battle.

The offer is only valid through the company's app and requires a $1 purchase.

The "Throwback" Thursday deal is just one of many promotions the company has run in the past year. Other popular promotions include meals endorsed by celebrities, like Travis Scott's meal - a deal so successful that the Golden Arches were in danger of running out of burgers shortly after launching it.