McDonald's wants employees to know Travis Scott's catchphrases, as TikTok is flooded with videos of customers ordering by blasting 'Sicko Mode'
- McDonald's customers are ordering the Travis Scott Meal by blasting "Sicko Mode," posting videos of the interactions on TikTok.
- This week, McDonald's asked franchisees to make employees aware of the alternative ways customers are ordering the Travis Scott Meal, according to an internal memo viewed by Business Insider.
- "Various Travis Scott Meal marketing materials include the line, 'Say Cactus Jack sent you', leading some customers to say, 'Cactus Jack sent me' or other social-media-inspired variations including: 'It's lit, sickomode,' 'The fornite guy burger,' or 'You know why I am here' (while playing Travis Scott music)," the memo reads.
McDonald's customers are eager to get their hands on the Travis Scott Meal. That excitement is prompting some to blast the rapper's music at the drive-thru window, instead of simply placing their orders.
Videos of customers ordering the Travis Scott Meal are exploding on social media.
In one representative TikTok, a customer drives up to McDonald's. When the drive-thru employee asks how she can help him, the customer responds: "Let's keep this short and sweet. I think you know why we're here."
The employee certainly does know, responding: "Travis Scott burger?"
The customer counters by beginning to play "Sicko Mode," one of Scott's most popular songs.
This is just one of many similar videos in which McDonald's customers order by blasting "Sicko Mode."
Some employees seem to be getting a bit sick of the Travis Scott madness. In another TikTok video, a customer ordering at the drive-thru asks: "Do you have the Travis Scott Meal?"
The employee responds: "Are you going to blast music in my ear?"
McDonald's is making sure employees know how to respond when a customer blasts Scott's music
On Tuesday, McDonald's US CMO Morgan Flatley and Vicki Chancellor, the franchisee who is the head of McDonald's Operator's National Advertising Fund, sent out a memo on the popularity of the Travis Scott Meal viewed by Business Insider. In the memo, Flatley and Chancellor told franchisees — the independent operators who run 95% of the McDonald's locations in the US — to "make sure crew knows how much you appreciate their efforts in support of this promotion."
The massive popularity of McDonald's partnership with Scott is creating some surprising problems for the chain. McDonald's is currently running out of burgers at some locations.
The memo also instructs franchisees to ensure employees know all the catchphrases that have been associated with the campaign to avoid confusion when customers order.
"Various Travis Scott Meal marketing materials include the line, 'Say Cactus Jack sent you', leading some customers to say, 'Cactus Jack sent me' or other social-media-inspired variations including: 'It's lit, sickomode,' 'The fornite guy burger,' or 'You know why I am here' (while playing Travis Scott music)," the memo reads. "To reduce confusion, please make crew aware of these monikers or alternate ordering methods."
Flatley told Business Insider in late August that McDonald's wanted to partner with Scott because of his cultural relevance.
"His ability to kind of see where culture is going and have a hand in where culture is going is really unique," Flatley said. "Then you couple that with his huge followership and his fans, social-media footprint, and ... 3 billion streams. He just has an incredible audience."
Scott's appeal with younger customers was also part of the reason that McDonald's was eager to partner with the rapper. According to Flatley, people under the age of 34 are "becoming more and more challenging for brands to reach."
"How they engage with media is different," Flatley said. "They look to recommendations much more than any other generation has. They're very reliant on social media. They're very reliant on their friends."