Megan Thee Stallion is partnering with Popeyes to launch a new hot sauce as celebrity partnerships take over fast food
Megan Thee Stallioncreated a new hot sauce in partnership with Popeyes.
- The singer will also release a merch line with Popeyes.
Popeyes announced it will partner with singer Megan Thee Stallion to promote a new hot sauce and sell merchandise.
Megan Thee Stallion Hottie Sauce was designed by the singer in partnership with Popeyes culinary team, according to a statement. The sauce is made with honey, cider vinegar, and Aleppo pepper to create a "sweet, yet bold flavor with a hint of spice, inspired by Megan's sassy personality," Popeyes said. The Hottie Sauce will be served on Popeyes popular
The sauce will be available beginning October 19, with a corresponding merchandise line dropping at 12 p.m. that same day. The collection, called Thee Heat, will include bikinis, hats, dog toys, and more. Two additional collections are slated to drop in November.
Megan Thee Stallion will also be a new Popeyes franchise owner.
"I'm appreciative of Popeyes commitment to empowering Black women and look forward to opening
Popeyes Restaurants," Megan Thee Stallion said in a statement. "Teaming up with Popeyes is such a milestone in my
journey and evolution as an entrepreneur. I've always been a fan of the Popeyes brand and I'm thrilled to have the opportunity to join the brand and help create the new Megan Thee Stallion Hottie Sauce for their line-up."
Celebrity partnerships have become huge marketing tools in
The era of fast-food and celebrity partnerships isn't likely to end anytime soon. Brands continue to look for strategies to reach younger customers, and they've found something that works.
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