Millennials reveal their 105 favorite brands, from Gucci to Amazon

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Rich Fury/Getty Images
  • Marketing firm Moosylvania surveyed 1,000 millennials to find their favorite brands.
  • Amazon, Nike, and Amazon have topped the list for years.
  • Brands associated with travel, including airlines, fell off the list in 2021.

Millennials still can't get enough of Apple, Nike, and Amazon. Marketing agency Moosylvania has once again compiled its "Millennials' Top 100 Brands" based on a survey of 1,000 millennial consumers. While some of the top brands stick around year after year, other changes are distinct. No airlines are on the list in 2021 after a year stuck at home, though United Airlines and Southwest both made the list in 2020.

"We've learned that the brands who prioritized emotional connections either joined the list or improved. Inversely, brands who dropped in millennial ranking struggled to create two-way conversations with their fans who needed them most amidst unprecedented challenges," Chief Strategy Officer Andrew Cohen said in a statement.

Here are the top brands according to millennials.
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Note: The rankings are Olympic-style, with several ties.

100 (tie). Monster Energy

Millennials reveal their 105 favorite brands, from Gucci to Amazon
PETER CZIBORRA/Reuters

Energy drinks remain popular among millennial consumers.

100 (tie). Louis Vuitton

Millennials reveal their 105 favorite brands, from Gucci to Amazon
(Photo by China Photos/Getty Images
Louis Vuitton was ranked the world's most valuable luxury brand in 2019, and it's kept a top stop for years.
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99. Kraft

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Madeline Diamond/INSIDER

Kraft is one of more than 20 brands owned by Kraft Heinz, one of the largest food and beverage companies in the world.

95 (tie). TJ Maxx

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Cindy Ord/Getty Images
Discount retailer TJ Maxx plans to open new stores in 2021, bucking the retail trend of store closures from the pandemic.

95 (tie). Roku

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Roku hits 50 million active accounts.Sean Locke / EyeEm / Getty Images
Insider picked two Roku products as the best streaming sticks of 2021.
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95 (tie). Nordstrom

Millennials reveal their 105 favorite brands, from Gucci to Amazon
A Nordstrom in New York City in June.Rob Kim/Getty Images

Nordstrom closed stores and laid off workers over the last year, and has started investing more in dropshipping.

95 (tie). Champion

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Janelle Jones/Champion

Apparel brand Champion has catered to gamers this year with a gamer collection and a collab with Nintendo.

94. Acura

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Acura NSX.Acura
Acura released the NSX supercar in 2020.
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90 (tie). Ralph Lauren

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Reuters/Mike Segar

2020 was devastating for many fashion brands, and Ralph Lauren reported a 57% drop in sales.

90 (tie). Nestle

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Thomson Reuters

Nestle is known for candy, but it recently invested in Essentia alkaline water and Freshly prepared meal company.

90 (tie). Dove

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Andreas Rentz / Getty Images
Dove sells products including deodorants and body wash, owned by Unilever. Sales of hygiene products were down early in the pandemic.
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90 (tie). Arby's

Millennials reveal their 105 favorite brands, from Gucci to Amazon
A $5 meal from Arby'sThrillist
Arby's is owned by Inspire Brands, the parent company of Sonic, Buffalo Wild Wings, and other fast-food brands.

87 (tie). Subaru

Millennials reveal their 105 favorite brands, from Gucci to Amazon
2021 Subaru Crosstrek Sport.Subaru

The Subaru CrossTrek and Forester were two of the fastest-selling new cars during the pandemic.

87 (tie). Red Bull

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Photo by Alex Tai/SOPA Images/LightRocket via Getty Images)
Red Bull is the second energy drink brand on the list, proving the product still has cache with buyers.
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87 (tie). Patagonia

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Facebook/Patagonia

Patagonia has long been a favorite for its outspoken activism on environmental and labor issues.

86. Motorola

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Razr 5G.Motorola
Some Millenials are nostalgic for the original Motorola Razr. The company released an updated version in 2020 as part of a new wave of foldable phones.

83 (tie). Rue 21

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Photo by John Greim/LightRocket via Getty Images
In October 2020, the retailer had about 700 stores across 46 states. The CEO says the retailer is focusing on experiential retail.
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83 (tie). Hulu

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Disney highlighted Hulu's original films during its Investor Day presentation last week.Disney

Hulu's engagement was up 40% during the pandemic, which was a boon for streaming, the company said.

83 (tie). Calvin Klein

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Photo by Noam Galai/Getty Images

Calvin Klein's parent company, PVH, announced it would close 162 stores and lay off 12% of its workforce in July.

80 (tie). Ulta

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Rick Kern / Stringer / Getty Images
The beauty retailer announced plans to open Ulta stores in hundreds of Target stores in 2021.
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80 (tie). Chipotle

Millennials reveal their 105 favorite brands, from Gucci to Amazon
West 169th Street Chipotle.Kris Mirasola

Chipotle was one of the restaurants to grow and open new locations, including investing in drive-thrus, while the rest of the industry suffered the effects of the pandemic.

80 (tie). Chanel

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Chanel headquarters in Paris, France.Getty Images

The last year was tough for big fashion houses, including Chanel, as they were forced to cancel runway shows and shutter stores.

79. Reebok

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Alex Tai/SOPA Images/LightRocket via Getty Images
After years of disappointing sales, Adidas announced plans to sell Reebok in February.
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77 (tie). Whole Foods

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Shoppers outside of a Whole Foods Market.Kyodo News Stills via Getty Images
The Amazon-owned grocery store has more than 500 locations in the US and UK.

77 (tie). Sephora

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Sephora

Sephora is another beauty retailer, and it began a partnership with Kohl's to open mini Sephora locations in the stores.

73 (tie). Michael Kors

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Richard Drew, File/AP
Michael Kors sells jewelry, watches, accessories, and more. In 2018 parent company Capri Holdings bought Versace.
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73 (tie). Lexus

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Lexus RX. LexusLexus

Lexus sells luxury sedans, SUVs, and hybrids.

73 (tie). Dollar Tree

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Mario Anzuoni/ReutersMario Anzuoni/Reuters
Dollar stores, including Dollar Tree, have done well over the last year and actually opened new locations.

73 (tie). Android

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Nicolas Economou/NurPhoto/Getty ImagesNicolas Economou/NurPhoto/Getty Images
Android makes smartphones that compete with iPhones, and Insider recommends some models.
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69 (tie). Torrid

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Hot TopicHot Topic

Torrid is a clothing chain that sells plus-size clothing for women.

69 (tie). Mountain Dew

Millennials reveal their 105 favorite brands, from Gucci to Amazon
APAP

Mountain Dew is owned by PepsiCo, with new flavors including Mountain Dew Frost Bite Zero Sugar.

69 (tie). Great Value

Millennials reveal their 105 favorite brands, from Gucci to Amazon
YelpYelp
Great Value is one of Walmart's in-house brands.
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69 (tie). Dodge

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Dodge Grand Caravan. FCAFCA

Dodge sells SUVs, sports cars, and minivans.

68. Best Buy

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Alexi Rosenfeld/Getty ImagesAlexi Rosenfeld/Getty Images

Gadgets retailer Best Buy is one of several chains closing stores this year.

65 (tie). Doritos

Millennials reveal their 105 favorite brands, from Gucci to Amazon
YouTubeYouTube
Doritos chips are a staple as demand for comfort food leaped in 2020.
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65 (tie). Bank of America

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Bank of America. Kena Betancur/ VIEWpress via Getty Images)Kena Betancur/ VIEWpress via Getty Images)
Bank of America has been raising the salaries of associates to compete with other big banks.

65 (tie). Audi

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Audi's R8 e-tron. Audi.comAudi.com

Audi is working towards a 30% electric US lineup by 2025.

64. YouTube

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Kiyoshi Ota/Bloomberg via Getty ImagesKiyoshi Ota/Bloomberg via Getty Images
Google-owned video platform YouTube led to the rise of influencers.
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63. Wendy's

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Wendy'sWendy's

Fast-food chain Wendy's joined the chicken sandwich wars in 2020.

62. Converse

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Converse shoes. PYMCA/Universal Images Group via Getty ImagesPYMCA/Universal Images Group via Getty Images
Converse are some of the most iconic sneakers of all time, according to sneaker experts.

60 (tie). Trader Joe's

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Living Huntington/FacebookLiving Huntington/Facebook
Trader Joe's is beloved by customers for in-house brands and frequently changing inventory.
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60 (tie). Honda

Millennials reveal their 105 favorite brands, from Gucci to Amazon
A Honda Odyssey car is displayed outside Honda Motor Co's showroom in Tokyo. ReutersThomson Reuters

Honda sedans, like the Accord, are a mainstay on the market.

59. Lululemon

Millennials reveal their 105 favorite brands, from Gucci to Amazon
A Lululemon store. ReutersReuters

Lululemon grew sales during the pandemic as consumers turned to athleisure.

58. Pizza Hut

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Pizza Hut/FacebookPizza Hut/Facebook
Pizza Hut is owned by Yum Brands, which also owns KFC and Taco Bell.
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56 (tie). Levi's

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Joe Raedle/Getty ImagesJoe Raedle/Getty Images

Levi's sales were slightly down thanks to the turn towards athleisure, though some experts predict that trend will soon reverse.

56 (tie). Costco

Millennials reveal their 105 favorite brands, from Gucci to Amazon
A Costco shopping cart is shown at a Costco Wholesale store in Carlsbad, California September 11, 2013. REUTERS/Mike BlakeREUTERS/Mike Blake

Costco in-store sales grew during the pandemic, and now the big box store is reopening food courts.

55. Dr. Pepper

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Daniel Boczarski/Getty Images for Dr. PepperDaniel Boczarski/Getty Images for Dr. Pepper
Dr. Pepper is owned by Dr. Pepper Snapple, the parent company of Canada Dry, Crush, and other brands.
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54. Tesla

Millennials reveal their 105 favorite brands, from Gucci to Amazon
REUTERS/Steven LamREUTERS/Steven Lam
Tesla makes electric cars and is famously led by Elon Musk.

53. Coach

Millennials reveal their 105 favorite brands, from Gucci to Amazon
A shopping bag from the luxury brand Coach is seen along Rodeo Drive in Beverly Hills. ReutersThomson Reuters

The designer handbag, shoe, and clothing brand said in August last year that half of its new online customers were Gen Z or millennials.

51 (tie). Ross

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Jeffrey Greenberg/Education Images/Universal Images Group via Getty ImagesJeffrey Greenberg/Education Images/Universal Images Group via Getty Images
Off-price apparel retailer Ross is taking advantage of pandemic supply disruptions, saying they always create inventory opportunities for the retailer.
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51 (tie). Nissan

Millennials reveal their 105 favorite brands, from Gucci to Amazon
A car is reflected in the bonnet of a Nissan car in the showroom at Nissan's global headquarters in Yokohama south of Tokyo. ReutersThomson Reuters

The Japanese carmaker planned to make an electric vehicle with Apple, but talks fell through a month ago over branding issues.

50. HP

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Thierry Roge/Reuters
The long-time computer maker produced over 5 million 3D-printed parts for personal protective equipment for healthcare workers and donated $21 million in products and grants to underserved communities during the pandemic, a spokesperson said.

49. Facebook

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Facebook CEO Mark Zuckerberg speaks on stage during a town hall with Indian Prime Minister Narendra Modi at Facebook's headquarters in Menlo Park, California. ReutersThomson Reuters
The social-media behemoth that forever changed how people interact also owns popular sites Instagram and WhatsApp.
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48. H&M

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Shutterstock/spatuletailShutterstock/spatuletail

Fashion giant H&M announced plans to close 350 stores and open 100 new ones as it focuses more on online sales in light of the COVID-19 pandemic.

46 (tie). Pink

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Business Insider/Mary HanburyBusiness Insider/Mary Hanbury

Pink, the girls' apparel and lingerie store, is owned by L Brands, along with Victoria's Secret and Abercrombie & Fitch.

46 (tie). Gap

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Business Insider/Mary HanburyBusiness Insider/Mary Hanbury
The San Francisco-based apparel retailer is expecting a boom in sales post-pandemic, with Gap Inc. CEO Sonia Syngal saying she's "quite optimistic."
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45. Victoria's Secret

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Victoria's Secret. Scott Olson/Getty ImagesScott Olson/Getty Images

The well-known women's lingerie retailer, owned by L Brands, faced a tough year of store closures and lawsuits last year.

43 (tie). Shein

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Guests attend SHEIN Summer Pop Up Preview Evening on May 23, 2019 in London, England. Dave Benett/Getty Images for SHEINDave Benett/Getty Images for SHEIN

American Teens are obsessed with this Chinese fast-fashion retailer.

43 (tie). Aldi

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Joe Seer/ShutterstockJoe Seer/Shutterstock
Discount-grocer Aldi defied the pandemic last year, opening more stores as consumers cooked more at home.
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42. American Eagle

Millennials reveal their 105 favorite brands, from Gucci to Amazon
AP ImagesAP
American Eagle survived and thrived during the pandemic, thanks to its TikTok presence and body positivity message.

41. Burger King

Millennials reveal their 105 favorite brands, from Gucci to Amazon
David Allio/Icon Sportswire/Getty ImagesDavid Allio/Icon Sportswire/Getty Images

The fast-food chain caused a raucous last month after launching a campaign titled, "Women belong in the kitchen," which was meant to show off its new initiative to help female chefs rise to leadership roles.

40. eBay

Millennials reveal their 105 favorite brands, from Gucci to Amazon
ShutterstockShutterstock
The 25-year-old online resale store is shedding its old-school image and has even found a way in with young buyers looking to purchase sneakers.
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39. Jeep

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Matthew DeBord/BIMatthew DeBord/BI

The car brand is well-known for popular vehicles like the Jeep Grand Cherokee, Jeep Wrangler, and Jeep Compass.

38. Vans

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Tristan Fewings/Getty ImagesTristan Fewings/Getty Images
Vans made California skate culture a global phenomenon, and young people love it.

35 (tie). PlayStation

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Andrew House, president and global EO of Sony Computer Entertainment Inc., talks about the Playstaion Vue during the Sony Playstation E3 conference in Los Angeles. ReutersThomson Reuters
PlayStation, the video-game console brand made by Sony, has released its latest generation of consoles with the PlayStation 5, but it's still sold out nearly everywhere.
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35 (tie). Old Navy

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Business Insider/Mary HanburyBusiness Insider/Mary Hanbury

This beloved brand, still owned by Gap, has been outfitting American families for nearly three decades.

35 (tie). Hershey

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Cutting the ribbon on opening day. AP ImagesAP Images

The chocolatier is best known for its Hershey Kisses and chocolate bars that pair well with a summer favorite: the s'more.

34. KFC

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Omar Marques/SOPA Images/LightRocket via Getty ImagesOmar Marques/SOPA Images/LightRocket via Getty Images
The fast-food chain has joined the so-called chicken-wars with other businesses like Popeye's and Chick-fil-A, as it added a new chicken sandwich to its menu earlier this year.
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33. Dell

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Jonathan Weiss/ShutterstockJonathan Weiss/Shutterstock

The 37-year-old company is best known for its laptops and desktops, like the Dell XPS and Inspiron.

32. Bath & Body Works

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Brendan McDermid/ReutersBrendan McDermid/Reuters

Bath and Body Works sells soap, hand sanitizer, and fragrance products, and sales boomed during the pandemic.

30 (tie). Puma

Millennials reveal their 105 favorite brands, from Gucci to Amazon
REUTERS/Grigory DukorREUTERS/Grigory Dukor
The German footwear-maker is known for its basketball shoes, and most recently, its partnership with music artist Dua Lipa, Rolling Stone reported.
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30 (tie). Kohl's

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Justin Sullivan/Getty ImagesJustin Sullivan/Getty Images
The Midwestern department store is best known for its discount deals and celebrity partnerships.

29. Kroger

Millennials reveal their 105 favorite brands, from Gucci to Amazon
KrogerKroger

The Cincinnati, Ohio-based grocery retailer has boomed amid the pandemic as shoppers have flocked to grocery stores to fill their needs.

27 (tie). Mercedes-Benz

Millennials reveal their 105 favorite brands, from Gucci to Amazon
2021 Mercedes-Benz E450 4Matic sedan. Mercedes-BenzMercedes-Benz
The German automaker, known for its luxury vehicles, debuted its C-class sedans earlier this year.
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27 (tie). LG

Millennials reveal their 105 favorite brands, from Gucci to Amazon
FILE PHOTO: A man looks at LG Electronics' TV sets, which are made with LG Display flat screens, at its store in Seoul. Thomson ReutersThomson Reuters

The South Korean conglomerate is known for making everything from washers and dryers to TVs. But recently it decided to stop making smartphones.

26. Toyota

Millennials reveal their 105 favorite brands, from Gucci to Amazon
The 2020 Toyota 86 Hakone Edition. Alanis KingAlanis King
The Japanese carmaker, known for owning the hybrid car market, is stepping into the electric vehicle realm this year with three new cars.

25. Taco Bell

Millennials reveal their 105 favorite brands, from Gucci to Amazon
A Taco Bell employee delivers an order to a customer at the drive-up window of the restaurant on March 31, 2020. Joe Raedle/Getty ImagesJoe Raedle/Getty Images
The Mexican-inspired fast-food chain, known for popular items like the Crunchwrap and Chalupa, is working to hire thousands of workers as the economy begins to re-open.
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24. Gucci

Millennials reveal their 105 favorite brands, from Gucci to Amazon
The Real RealThe Real Real

Millennials love this fashion brand, Insider's reported previously. Celebrities like lil Pump and Kylie Jenner have pumped up this brand through social media, as well.

23. Jordan

Millennials reveal their 105 favorite brands, from Gucci to Amazon
NBA legend Michael Jordan holds up an autographed AJ19 shoe, the latest design in the Air Jordan shoe line, at a Hong Kong news conference. Anat Givon/AP PhotoAnat Givon/AP Photo

The brand, owned by athletic-maker Nike, was inspired by basketball legend Michael Jordan.

22. Disney

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Jeff Gritchen/MediaNews Group/Orange County Register via Getty ImagesJeff Gritchen/MediaNews Group/Orange County Register via Getty Images
The entertainment giant struck a new chord with fans when it launched its own streaming service in 2019, that featured new shows like the Mandalorian, as well as classic Disney films.
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21. Nintendo

Millennials reveal their 105 favorite brands, from Gucci to Amazon
TwitterTwitter

The Japanese company went from a playing-card business to a gaming giant, with products like the Nintendo Wii and Switch, over the course of its 132-year history.

20. BMW

Millennials reveal their 105 favorite brands, from Gucci to Amazon
BMW X7. BMWBMW

The German car manufacturer is known to have the go-to fancy vehicles, with options like the BMW 3 series.

19. Netflix

Millennials reveal their 105 favorite brands, from Gucci to Amazon
"Bridgerton" is on Netflix. LIAM DANIEL/NETFLIXLIAM DANIEL/NETFLIX
The online-streaming giant released popular new hits this year like the Queen's Gambit and Bridgerton, which it said was its top series of all time.
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18. Chevrolet

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Chevrolet Silverado. ChevroletChevrolet
General Motors, founded in 1908, is the owner of Chevrolet and maker of popular vehicles like the Chevy Silverado and Chevy Bolt.

17. Chick-fil-A

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Brynn Anderson/AP PhotoBrynn Anderson/AP Photo

Chick-fil-A was the overall favorite brand this year in the US as Americans turned to fast food for comfort amid the pandemic.

15 (tie). Starbucks

Millennials reveal their 105 favorite brands, from Gucci to Amazon
The Starbucks sign is seen on the window of the World's first ever Starbucks coffee shop. Epics/Getty ImagesEpics/Getty Images
The Seattle-based coffee chain is well-known for its long menu of fan favorites and specialty drinks.
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15 (tie). McDonald's

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Ronald McDonald of McDonald's attends the 93rd Annual Macy's Thanksgiving Day Parade on November 28, 2019 in New York City. Noam Galai/Getty ImagesNoam Galai/Getty Images

The world's first fast-food chain recently added three new chicken sandwiches to its menu to compete with other chains with similar offerings.

14. Under Armour

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Kirk Irwin/Getty ImagesKirk Irwin/Getty Images
The athletic apparel-maker grew to contend with industry big shots like Nike but fell into a bit of a rut last year.

13. Ford

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Workers build Ford F-150 trucks at one of the automaker's assembly plants. Associated PressAssociated Press
The 118-year-old car manufacturer is known for making everything from trucks, to compact cars, and now even to electric vehicles.
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12. Pepsi

Millennials reveal their 105 favorite brands, from Gucci to Amazon
NurPhoto/Contributor/GettyNurPhoto/Contributor/Getty

The beverage-and-snack-maker has gone through multiple brand transformations over the years to remain relevant with younger generations, Insider reported.

11. Microsoft

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Bryan Thomas/Getty ImagesBryan Thomas/Getty Images

The tech company, founded by billionaire Bill Gates in 1975, surpassed a $2 trillion valuation earlier this month.

10. Coke

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Regis Duvignau/ReutersRegis Duvignau/Reuters
This brand has been under fire recently from both sides of the political spectrum for originally not speaking out against Georgia's new voting law and then subsequently taking a stance against it.
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9. Sony

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Sony Corp's Vaio laptop is displayed at the company headquarters in Tokyo December 3, 2009. REUTERS/Yuriko NakaoREUTERS/Yuriko Nakao

This hardware maker is probably best known for creating the PlayStation video game console. It recently launched the next-generation console, the PlayStation 5, but it's been tough for consumers to purchase.

8. Google

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Alphabet Inc.'s Google logo. Ng Han Guan/AP PhotoNg Han Guan/AP Photo

The Mountain View, California-based tech giant is said to also have one of the best, most diverse workplace cultures, according to employees.

7. Adidas

Millennials reveal their 105 favorite brands, from Gucci to Amazon
AdidasAdidas
The German athletic apparel-maker is turning its focus back to its namesake brand after announcing it would sell the Reebok brand it bought in 2006.
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6. Target

Millennials reveal their 105 favorite brands, from Gucci to Amazon
hopping carts sit inside a Target store on May 23, 2007 in Chicago, Illinois. Scott Olson/Getty ImagesScott Olson/Getty Images
This retailer is the "perfect place to discover new and innovative brands," as it sells dozens of products from startups, Insider reported. Target also launched its own athleisure brand a year ago, capitalizing on people's desire to wear comfy clothes during the pandemic, and it already hit $1 billion in sales -- marking a faster pace than popular brands like Lululemon.

5. Samsung

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Kim Hong-Ji/ReutersKim Hong-Ji/Reuters

The smartphone-maker released its brand new line of Galaxy phones early this year, which included the S21, S21+ and the premium Galaxy S21 Ultra models. Samsung is the second-biggest seller of smartphones in the US, after Apple, with 16% of the market.

4. Walmart

Millennials reveal their 105 favorite brands, from Gucci to Amazon
The apparel signs at Walmart. WalmartWalmart
The Arkansas-based retail giant is reaching out to younger generations through influencers and its partnership with TikTok, where users can buy Walmart fashion products without having to leave the app.
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3. Amazon

Millennials reveal their 105 favorite brands, from Gucci to Amazon
CGI Amazon blimp. @g_awd via Twitter@g_awd via Twitter

When Amazon CEO Jeff Bezos first saw the new A-Z smile logo for the company in 1999, he loved it. "Anyone who doesn't like this logo won't like puppies," he reportedly said.

2. Nike

Millennials reveal their 105 favorite brands, from Gucci to Amazon
Customers lined up outside the Nike flagship store on the opening day at Wangfujing Street on January 20, 2021 in Beijing, China. VCG/VCG via Getty ImagesVCG/VCG via Getty Images
Nike has been known for its unforgettable ads and unparalleled storytelling abilities. The shoe-maker is known as a marketing-first company to most, but its new CEO has been working to transform Nike into a technology-first company.

1. Apple

Millennials reveal their 105 favorite brands, from Gucci to Amazon
An Apple logo is seen at the Apple store in Munich. ReutersThomson Reuters
Apple was dubbed the most valuable brand in the world this year, surpassing Google and Amazon, based on a ranking from Brand Finance Global 500. Last year, the company released four new models of the iPhone: iPhone 12, iPhone 12 Mini, iPhone 12 Pro, and iPhone 12 Pro Max.
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