More people are buying backyard 'offices in a box' than ever before. Here's what buyers of these tiny workspaces are looking for, according to a survey.
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Brittany Chang
Dec 10, 2020, 01:28 IST
Dwellito backyard office.Dwellito
Tiny backyard offices have become more popular as more people in the US continue to work from home during COVID-19 times.
As a result, several companies have pivoted to making tiny offices in order to cash in on this rising demand.
Fidelity National Financial subsidiary IPX1031 surveyed 2,006 Americans to gauge the public interest in backyard offices, and over half of the survey respondents reported that they would buy one.
In terms of cost, 26% of those surveyed said they would spend under $8,000 on a backyard office unit, while 23% said they would spend between $10,000 to $19,999.
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Tiny backyard "offices in a box" are becoming increasingly popular as more people in the US continue to work from home during the coronavirus pandemic.
According to a survey by Fidelity National Financial subsidiary IPX1031, 54% of 2,006 Americans respondents said they would buy a tiny office.
More specifically, 62% of the remote workers surveyed said they would consider purchasing a backyard office unit. And similar to the tiny home rental market boom during COVID-19 times, 68% of people reported they would consider renting out their tiny office.
The company says it's been seeing a high amount of interest in its products from US-based customers since its backyard office unveil this month. To address this "big potential" of American buyers, the Estonian company will be launching a US branch next spring, Ööd's sales director Kristi Kivilaid told Business Insider in an email interview.
The majority of those surveyed by IPX1031, 30%, reported that the ideal tiny office would fall between 200 to 299 square feet. In terms of pricing, 26% said they would spend under $8,000 on a backyard office unit, while 23% said they would spend between $10,000 to $19,999.
Only 4% of people surveyed said they would spend over $30,000 on their backyard workspace.
IPX1031's survey was made up of 55% female and 45% male respondents. The median age of the survey participants was 38-years-old, and the majority of those surveyed had an income under $80,000, with 37% making under $40,000, and 46% making between $40,000 to 80,000.
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