Mar 21, 2022By: BI India Bureau
Reliance Retail has been making significant efforts in growing its private brands over the last two years. The Mukesh Ambani-led company has invested in over seven private labels, formed two joint ventures and sold products from close to 50 international brands in India.
Reliance Retail had also acquired lingerie brand Amante from Sri Lanka-based MAS Holdings in November 2022.
Zivame was Reliance Retail’s first acquisition in the lingerie space, in November 2020. The company has over 30 retail stores and a presence in more than 800 partner stores across the country.
Reliance Retail has acquired a 40 percent stake in Manish Malhotra’s luxury designer fashion label. This was the first external investment for the brand, which was solely held by the designer. Meanwhile, Aditya Birla Fashion and Retail Limited had bought a 51 percent stake in Sabyasachi in January 2021.
Reliance Retail has acquired 52 percent equity in India’s oldest fashion house Ritu Kumar, only a few days after its investment in Manish Malhotra.
Reliance Retail had bought menswear brand John Players from consumer goods company ITC in 2019. The two companies, however, did not disclose the financial details of the deal.
Reliance Retail over the last one year has formed two 60:40 joint ventures with designers Rahul Mishra as well as Anamika Khanna.
Reliance Retail sells around 50 high-end international labels in India — including Armani, Burberry, Canali, Pottery Barn, Jimmy Choo, Hamleys, SuperDry, Diesel, Gas and Hugo Boss — among a host of other brands.