Clovia, Zivame, Manish Malhotra, Armani — Here’s all that is included in Mukesh Ambani’s Reliance Retail

Clovia, Zivame, Manish Malhotra, Armani — Here’s all that is included in Mukesh Ambani’s Reliance Retail

Mar 21, 2022


Credit: Canva/Companies

Reliance focuses on its private label

Reliance Retail has been making significant efforts in growing its private brands over the last two years. The Mukesh Ambani-led company has invested in over seven private labels, formed two joint ventures and sold products from close to 50 international brands in India.

Credit: Canva


Reliance Retail has acquired a stake in three lingerie retailers over the last one year. The latest one of them is Clovia, where the company acquired 89% stake for ₹950 crore. Clovia sells more than 3,500 product lines online.

Credit: Clovia


Reliance Retail had also acquired lingerie brand Amante from Sri Lanka-based MAS Holdings in November 2022.

Credit: Amante


Zivame was Reliance Retail’s first acquisition in the lingerie space, in November 2020. The company has over 30 retail stores and a presence in more than 800 partner stores across the country.

Credit: Zivame

Manish Malhotra

Reliance Retail has acquired a 40 percent stake in Manish Malhotra’s luxury designer fashion label. This was the first external investment for the brand, which was solely held by the designer. Meanwhile, Aditya Birla Fashion and Retail Limited had bought a 51 percent stake in Sabyasachi in January 2021.

Credit: Manish Malhotra

Ritu Kumar

Reliance Retail has acquired 52 percent equity in India’s oldest fashion house Ritu Kumar, only a few days after its investment in Manish Malhotra.

Credit: Ritu Kumar

John Players

Reliance Retail had bought menswear brand John Players from consumer goods company ITC in 2019. The two companies, however, did not disclose the financial details of the deal.

Credit: John Players

Rahul Mishra, Anamika Khanna

Reliance Retail over the last one year has formed two 60:40 joint ventures with designers Rahul Mishra as well as Anamika Khanna.

Credit: Canva

Steve Madden, Armani and others

Reliance Retail sells around 50 high-end international labels in India — including Armani, Burberry, Canali, Pottery Barn, Jimmy Choo, Hamleys, SuperDry, Diesel, Gas and Hugo Boss — among a host of other brands.

Credit: Canva

We visited Victoria's Secret stores in the US and the UK, and found an uneven, sprawling product selection as the lingerie brand struggles to transform