Online sales explode as Black Friday crumbles into months of deals, with experts predicting Americans will spend $3 billion every single day the week of Thanksgiving

Kate Taylor

Oct 28, 2020, 19:00 IST

Online sales explode as Black Friday crumbles into months of deals, with experts predicting Americans will spend $3 billion every single day the week of Thanksgiving

Online sales are booming as retailers attempt to convince people to shop online to reduce crowds during the pandemic.Gunnar Rathbun/Invision for Walmart/AP Images

US online sales will reach $189 billion in the 2020 holiday shopping season, according to Adobe analysis released on Wednesday.
That's an increase of 33% from 2019, equivalent to two years of growth in one holiday season.
Adobe predicts that online sales will surpass $2 billion every day from November 1 to 22. The week of Thanksgiving, people will spend at least $3 billion every single day.
Black Friday online sales are set to reach  $10 billion, up 39% from 2019, while Cyber Monday will hit $12.7 billion, an increase of 35%.
The holiday shopping season started early this year, with Prime Day in mid-October.
Retailers are trying to convince customers to shop online and extending deals over a series of days and weeks to avoid crowds during the pandemic.
Read more: Walmart announces three new sales events, as it looks to stretch Black Friday through November and hedge against an uncertain holiday season
If Americans receive another round of stimulus checks and physical stores shut down, online holiday sales could top $200 billion, according to Adobe.

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