People are confused by Peloton's new holiday ad, which shows a woman taking selfies while riding the bike over the course of a year
The ad begins with a woman receiving a Peloton bike as a gift from her apparent partner.
People had issues with the ad at this point already, as an exercise bike could be seen as a risky gift from a partner.
Dude, I hate that Peloton commercial so much. Why is that already fit/rich woman the center of this ad? And why does she look scared the whole commercial
— Zachary Dale (@ZachDale60) December 2, 2019Look I don’t want to be “The Peloton Ad Guy” anymore but the newest commercial about the vlogging 116 lb woman’s YEARLONG fitness journey to becoming a 112 lb woman who says “I didn’t realize how much this would change me” is just ri-god-damn-diculous. Come on.
— Clue Heywood (@ClueHeywood) November 25, 2019The ad gets stranger when the woman starts taking selfie videos of herself on the bike.
This ad format seems to be trying to be blending an Instagram story with a traditional commercial. The result is a somewhat awkward cross between the two.
The ad continues showing the woman documenting working out on the machine on different days throughout the year.
All the while, Tal Bachman's 1999 hit "She's So High" is playing through the entire nearly 30-second ad, which is an interesting juxtaposition with the company known for its modern, internet-connected exercise bikes and treadmills.
Still, some people seemed excited about this interesting choice in music.
So thankful for the new Peleton ad and the inevitable accompanying Tal Bachman renaissance we’d all secretly been longing for but were never brave enough to admit
— jk (@jokelley) December 2, 2019The end of the ad shows the couple on the couch watching what appears to be a montage of the woman's last year on her Peloton.
"A year ago, I didn't realize how much this would change me," the woman says, evidently to the partner. "Thank you."
This finale left people confused with some questioning the entire premise of this story.
Others were confused about the "change" the woman was referring to.
Peloton did not immediately respond to a request for comment.
Wait is the premise of that Peloton ad really that a woman took videos over a whole year when she used the Peleton that her husband gave her and then showed it to him the following Christmas
— Charlotte Wilder (@TheWilderThings) November 25, 2019The holiday Peloton ad where the skinny athletic model undergoes a transformation over the course of a year to become a skinny athletic model who now rides a stationary bike really pulls at the heartstrings.
— Chris in Chicago: 2x Family Blokus Champion. (@ChrisInCHI) November 30, 2019
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