Pepsi will release a mango-flavored soda next week, its first permanent flavor launch in five years

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Pepsi will release a mango-flavored soda next week, its first permanent flavor launch in five years
Pepsi MangoCourtesy of PepsiCo
  • Pepsi Mango is the company's first permanent flavor launch in five years.
  • Pepsi is promoting the new flavor through a national TV commercial with singer Jason Derulo.
  • Pepsi Mango will be sold nationwide as a regular and a zero-sugar drink.
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For the first time in five years, Pepsi is unveiling a new, permanent soda flavor.

Pepsi Mango will roll out nationwide on Monday, March 22, the soda company said Thursday. Pepsi will be launching both a zero sugar and regular version of the new drink, the company said in a press release.

The soda brand is promoting the new flavor through a national TV commercial "Take You Dancing," by singer Jason Derulo.

Pepsi will release a mango-flavored soda next week, its first permanent flavor launch in five years
Pepsi MangoCourtesy of PepsiCo

"Our team has created a surprisingly perfect match with Pepsi Mango, combining the delicious taste of Pepsi cola with the flavor of a sweet, juicy mango," Todd Kaplan, Vice President of Marketing at Pepsi, said in the statement.

Pepsi said that it is expecting revenue to increase in 2021 as COVID-19 restrictions lift while vaccines roll out. Sales of comforting food, like soda and snacks, have been strong during pandemic lockdowns. The company posted a revenue increase of 8.8% to $22.46 billion in the fourth quarter ending December 26.

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Earlier this month, Pepsi launched a line of cocktail mixers called Neon Zebra, as trends continue to show more consumers drinking at home. The product's launch also signals that Pepsi is taking a different approach in appealing to consumers who are seeking alcoholic alternatives to beer and wine.

As per its Pepsi Mango promotion, Pepsi will launch a new campaign in April to help single people find their match by turning its advertising inventory on select social media platforms into real dating ads, the company said.

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