Popeyes is now selling beignets stuffed with Hershey's chocolate for a limited time

• Popeyes is adding a classic New Orleans treat — beignets — to its menu for a limited time, starting on Monday.
• Popeyes' new beignets will be stuffed with Hershey's chocolate and covered in powdered sugar.
• The Louisiana-based chain is also offering a "beignet camo" hoodie, a black hoodie with white spots, to blend in with the powdered sugar that inevitably spills from the dessert.

Popeyes is launching a new menu item and some quirky apparel to go with it. The Louisiana-based chain, normally known for its fried chicken, is adding chocolate beignets to its menu starting on Monday.

Popeyes' version of the classic New Orleans-style dessert is filled with Hershey's chocolate and covered in powdered sugar, and only available for a limited time.

In addition, the brand is launching a black "beignet camo hoodie" that features white spots designed to hide the inevitable splatters of powdered sugar that arise from eating beignets. Beignet enthusiasts can buy the hoodie online for $35.

"Being a brand from New Orleans, Popeyes knows a thing or two about beignets, and one thing's for certain - they can be MESSY! One bite and powdered sugar is everywhere," the brand said in a press release.

Customers can get 3 beignets for $1.99, 6 beignets for $3.99, or 12 beignets for $7.49 at participating restuarants.

Read more: Burger King is taking a page out of McDonald's playbook, with Amazon-esque drive-thrus that can predict what you want to order

Popeyes made headlines last year for instigating a "chicken sandwich war" with rival chain Chick-fil-A. Popeyes launched a fried chicken sandwich of its own in August of 2019 and a a frenzy ensued. Some staff worked 60-hour weeks to keep up with demand before the sandwich sold out. In addition, police confirmed that a deadly stabbing occurred in line for the sandwich, Business Insider previously reported.