Sales of Gap's khaki pants almost doubled after MSNBC 'chartthrob' Steve Kornacki wore them for his election-week coverage
- Fans of NBC News political correspondent Steve Kornacki have been copying his sense of style by snapping up Gap khaki pants, the same ones he wore throughout election week.
- Online sales of the pants have nearly doubled, a Gap spokesperson confirmed to Business Insider, and website traffic has shot up.
- HuffPost founder Arianna Huffington dubbed the pants "Khornakis" and called for fans to crowdfund a lifetime supply of khakis for Kornacki.
- To authentically replicate Kornacki's look, fans will also need to copy his striped tie — which was held together by staples.
The US election may have highlighted deep divides in the nation, but something people seemed to agree on was that "chartthrob" Steve Kornacki looked good in his Gap khaki pants.
The NBC News political correspondent wore khakis, a white shirt, and a striped tie every night for his election coverage.Viewers were enamored. HuffPost founder Arianna Huffington dubbed the pants "Khornakis" and called for fans to crowdfund a lifetime supply of khakis for Kornacki.
New York Magazine identified the pants as a $60 pair from the apparel brand, and since then sales have soared, Gap told Business Insider.Within a day, online sales of the khaki pants rose by about 90%.
Gap also saw a "dramatic increase" in the number of people visiting its website, it added.Read more: Welcome to the world of 'social commerce,' where brands like Mucinex use YouTube fashion shows to launch loungewear lines designed to break the internetKornacki also wore the pants during his 2016 election coverage, but not the same pair, he was keen to stress.
"I've got a bunch of them," he said on-air Wednesday.
As well as his pants, Kornacki became known for the green-and-navy-striped tie he wore.But on Wednesday, the presenter revealed that the tie had been held together by staples, and had finally reached breaking point.
—Steve Kornacki (@SteveKornacki) November 11, 2020
Twitter users replied encouraging him to auction off the tie for charity.
Others said that they would frame it — or that Kornacki should give it to the Smithsonian.
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