The rise of TikTok's dupes culture: You can now get these luxury-level self care products at a fraction of the originals' price

This clear SPF 40 sunscreen launched in 2018, and gained popularity as social media users shared their go-to sunscreens.Supergoop's sunscreen formula isn't patented, and that may be why a New York dermatologist considers it almost indistinguishable from its dupe.Trader Joe's launched their facial sunscreen in June 2022, and it quickly became popular on TikTok for its relatively cheap price tag of $9.Like its Supergoop counterpart, it's SPF 40, clear, and claims to be water and sweat resistant. I'm going through sunscreen really fast, so I want something affordable, a San Francisco makeup artist told the Wall Street Journal.The Softstreme pants from Lululemon were designed to feel like peach-fuzz, according to the company site.They're rated over four stars on the site, and are sold out of all but five size options. These impossible to resist pants will cost you $128 to experience.TikToker Courtney Cahoon shared with her 150,000-plus followers a $35 dupe of the Lululemon Softstreme pants she'd found on Amazon.In the video, Cahoon compares product photos of each garment and even notes that the both pant colors are labeled true navy. Commenters thanked her for the frugal find.I have over half of these dupes and I can confirm not a single one of these misses, one comment read.Tatcha Dewy Skin Cream Plumping & Hydrating Moisturizer is facial cream that is said to be packed with antioxidants and help with dryness and loss of elasticity.It's highlighted ingredients are Japanese purple rice, an algae blend from Okinawa, and hyaluronic acid. It received over 2,000 reviews on beauty retailer Sephora's website, and it's current rating is over four stars.Bliss Ex-glow-sion Brightening Moisturizer retails for less than half the price of the $69 Tatcha cream. A licensed cosmetic formulator took to TikTok to inform her 220,000 followers that the $24 moisturizer from Bliss was the same thing as its more expensive counterpart.I love both Bliss and Tatcha, but in 2022 with the current inflation, I'm definitely using dupes, she wrote. Money saved is money earned.Casaluna sheet sets are available at Target for shoppers looking for high-thread count sheets, but the $105 price tag is more steep than some want to pay for quality bedding.In its bedding buying guide, the store promoted the everyday luxury of the sheet set.The sateen sheets received mixed reviews on the Target website with 40% giving them five stars and 32% giving them 1 star.A TikToker introduced this $35 Amazon dupe of her Casaluna sheets by showing off her name brand bedding, but offering more affordable alternatives to her 76,000 followers.Is it great? Absolutely, but here are some more affordable dupes, she said in the video. You can still get the same look without spending as much money.The more affordable sheets in question have garnered a nearly five-star rating with 165,000 reviews left on Amazon.The $52 Amplify shorts from activewear brand Alphalete are made up of 51% Polyamide, 38% Polyester, and 11% Elastane.The product page notes the shorts' three-tiered waist design and a scrunch detail on the back to enhance curves.TikToker Jennifer Lam gained her 96,000 followers by trying on and reviewing activewear.In her video introducing a $20 dupe for the Amplify shorts, Lam pulled out a tape measure to compare the look of each garment.She revealed both shorts had the same measurements in length and the same three-tier high-rise waist.According to theAmazon listing for the dupe, its materials are 50% Polyester, 42% Polyamide, and 8% Spandex.The T.L.C. Sukari Babyfacial is Drunk Elephant's $80 exfoliating mask meant to improve skin texture.It has a four-star rating after 2,500 reviews on the Sephora website.Similar to the Drunk Elephant facial, The Ordinary AHA 30% + BHA 2% Exfoliating Peeling Solution is an exfoliating mask intended to help with the overall texture of skin.In a video that garnered over 50,000 likes, TikToker Kelsey Venkov recommended that viewers who couldn't spend $80 on Drunk Elephant, try this product for only $8.This Roller Rabbit pajama set is nearly sold out of every size on the Bloomingdale's website. The $110 set garnered positive reviews from consumers.Nice material! Feels like good quality and the pattern is adorable, one review read.Even small businesses are taking advantage of the resurgence of dupe culture. A Mississippi boutique advertised their version of the adorable heart pajama set for only $46.The caption: Who wants to spend $110 on Roller Rabbit when you can spend $46 on dupes?The store directed intrigued commenters to its site to purchase their more affordable pajama set.

The rise of TikTok's dupes culture: You can now get these luxury-level self care products at a fraction of the originals' price

ORIGINAL: Supergoop Unseen Sunscreen - $36

DUPE: Trader Joe's Daily Facial Sunscreen - $9

ORIGINAL: Lululemon Softstreme High-Rise Pant - $128

DUPE: CRZ YOGA Women's Casual Wide Leg Sweatpants - $35

ORIGINAL: Tatcha Dewy Skin Cream Plumping & Hydrating Moisturizer - $69

DUPE: Bliss Ex-glow-sion Brightening Moisturizer - $24

ORIGINAL: Casaluna's 500 Thread Count Washed Supima Sateen Sheet Set - $105

DUPE: LuxClub Bamboo Sheet Set - $35

ORIGINAL: Alphalete Amplify Short - $52

DUPE: Unthewe Workout Butt Lifting Shorts - $20

ORIGINAL: Drunk Elephant T.L.C. Sukari Babyfacial - $80

DUPE: The Ordinary AHA 30% + BHA 2% Exfoliating Peeling Solution - $8

ORIGINAL: Roller Rabbit Heart Pajama Set - $110

DUPE: LaDiDa Sweetheart Pajama Set - $46