The mascot became known for his plastic, smiling head. The head was originally used in the 1970s as an inspiration for the drawn character. After it was restored, the head would become an iconic symbol for the brand.
The King appeared in his first commercial in 2004. In the ad, he woke up next to a man in bed before handing him a breakfast sandwich.
The character was pulled from Burger King ads in 2011 after complaints that the king was "creepy."
"People want a reason to go back to Burger King … There are no plans to bring the King back anytime soon," Alex Macedo, then senior vice president of marketing, told USA Today, according to Forbes.