REI first debuted its Opt Outside campaign in 2015, becoming one of the first major retailers to close its doors on Black Friday. As part of the effort, all employees — across the company's stores, distribution and call centers, and headquarters — are paid for the day and encouraged to spend time outside instead of going to work. This year, the outdoor recreation retailer announced it will eschew shopping holiday for good, after seven consecutive years of opting outside. While the website is still open for online orders, processing and fulfillment is paused until Saturday, according to the company. Opt Outside has always been about prioritizing the experience of our employees —choosing the benefits of time outside over a day of consumption and sales, REI President and CEO Eric Artz said in a statement.He continued: When we first introduced this movement, it was considered revolutionary for a retail brand, but we felt it was the right thing to do for our members and employees. Making Opt Outside an annual observance will serve as a yearly reminder of this commitment to doing the right thing for the co-op community.Everlane donates a portion of all proceeds the day after Thanksgiving to a nonprofit of its choosing as part of its annual Black Friday Fund. In 2022, Everlane is donating $1 of each order to TreePeople, an organization dedicated to growing trees in underrepresented communities across Los Angeles in an effort to increase shade and reduce extreme heat. According to the apparel retailer, since it started the Black Friday Fund in 2014, it's raised $1.3 billion for organizations supporting issues across subjects including labor, climate change, and hunger. Instead of traditional Black Friday discounts, Ikea is offering up to 50% off of new items if a customer returns a used piece of furniture as part of the Swedish retailer's Buyback & Resell program. Ikea first piloted the program last year, part of its effort to create a circular business while staying people and planet positive, according to its website. The company opted to make the effort permanent in 2022, and expanded it across the US.Shoppers interested in the program can fill out a form on the Ikea website in exchange for a quote of the buy-back value, which is provided as store credit. Items have to be Ikea-branded furniture, and certain products are not eligible. In 2011, Patagonia shocked the retail world with its Don't Buy This Jacket campaign, which included a full-page advertisement in The New York Times urging consumers not to shop on Black Friday. Since then, the retailer has remained committed to discouraging shoppers from mindless buying the day after Thanksgiving. It instead drives consumers to its used products, educating them about the company's repair services. Black Friday is a frenzy of deep discounts, limited-time offers and last-ditch efforts urging you to 'save' by spending more, the company states on its website. We're not doing that. Instead, we'd like to slow down and think about the bond we all build with our clothes.Patagonia stores and its e-commerce site remain open on Black Friday, but with no special discounts designed to get consumers to buy products. Patagonia has remained committed to donating a portion of proceeds on this day to charity efforts, and in 2016 gave 100% of sales to various grassroots groups focused on climate change. For the second year in a row, Google is using Black Friday to highlight Black-owned businesses through #BlackOwnedFriday, an effort developed in partnership with the US Black Chambers, an organization known as the national voice of Black business. This year, Google teamed with Ludacris and Flo Milli to create a song and interactive music video, titled Buying All Black, which encourages purchasing from Black-owned businesses and spotlights products and companies. Like Patagonia, the Swedish outdoor apparel retailer Fjällräven uses Black Friday to educate shoppers about its long-lasting products, dubbing the shopping holiday Long Term Investment Friday instead and encouraging consumers to use the day to consider longevity. It might not sound as catchy, but...It also makes more sense from a sustainable perspective; the longer you can use your gear, the less you need to replace it, the company states on its website.