This is why Taco Bell and McDonald's are suddenly talking about Mercury in retrograde
McDonald'sis giving out free sandwiches while Mercury is in retrograde. Taco Belland Del Tacohave also adopted astrologyterms in recent promotions.
McDonald's is the latest fast-food chain to offer a promotion centered around astrology. The chain is giving customers a free McChicken or McDouble when they buy medium fries to offer "comfort during this intergalactic mayhem."
The intergalactic mayhem McDonald's is referring to is Mercury in retrograde, the phenomenon that occurs several times each year when Mercury appears to be moving in the opposite direction of its typical movement relative to Earth. For followers of astrology,
McDonald's is only the most recent chain to use the language of Mercury retrograde to talk to customers. In 2021, Taco Bell offered free Mercury RetroGrande Nachos for Uber Eats orders that reached a minimum price. Taco Bell embraced astrology even further with an ad identifying certain menu preferences as "such a Virgo" or "serious Libra vibes," and a Twitter thread from its main account linking each menu item to a different sign. In January, Del Taco introduced its own Mercury Retrograde promotion for rewards members, which would be available each time the planet entered retrograde in 2022.
Adopting astrology terms to reach customers is an easy business decision for fast-food chains, Mark Kalinowski, CEO of Kalinowski Equity Research, told Insider. Astrology is generally popular with Gen Z and millennial generations, so incorporating that language is a way to reach younger customers, Kalinowski said. Attracting a younger customer base is key for chains to establish longevity, and brands have made other attempts to draw in young customers with celebrity endorsements and McDonald's Famous Orders campaign.
There's another, even simpler reason, though. "No one owns the rights to being a Pisces," or other astrological phenomena, Kalinowski said. It's less expensive than paying a spokesperson, an advantage over Famous Orders and other celebrity partnerships.
Finally, people just like free things, Kalinowski said. In McDonald's case, the deal is only available through its app, and adding app users typically means creating loyal customers who will spend more money over time. Customers want a free McChicken, and that's a small price to pay for McDonald's if they've created a lifelong customer.
Do you have a story to share about a
- I took a new job in a remote location after my divorce. There aren't many people to date, but I'm happy staying single.
- Elon Musk hits out at viral videos of DINK couples, saying there's an 'awful morality' to those who choose not to have children
- Married couples often share high blood pressure, study shows
- 8 Irresistible seasonal snacks to warm your winter days
- Vijay Shekhar Sharma says 'Wed in India' is a good idea for its food options
- NCLAT stays CCI penalty on NTPC in Ratnagiri Gas & Power shares issue
- A Japanese Start-Up Is Testing a Rocket Powered Entirely By Rocket Fuel Created From Cow Dung!
- Amazon sues scammers for stealing millions of dollars via fake returns