Under Armour is raising its hourly minimum wage to $15 in the US in a bid to attract workers

• Under Armour is raising its minimum wage for US and Canada-based hourly workers.
• Wages will rise from $10 per hour to $15 and $15.25 Canadian Dollars per hour for US and Canadian workers, respectively.
• Several companies have raised their minimum wage during COVID-19, including Target and McDonald's.

Under Armour is raising its minimum wage for US and Canada-based hourly workers in a bid to attract more talent, the company announced Wednesday.

Starting June 6, the athleticwear company's US hourly workers will get a minimum wage raise from $10 per hour to $15 per hour, while Under Armour workers in Canada will get a raise to $15.25 Canadian Dollars per hour. This will be a 50% pay boost for some of its staff, according to Under Armour.

Over 8,000 hourly Under Amour workers in the US and Canada will be impacted by this rate raise, which is 50% of the company's global employees and 90% of its Retail and Distribution House team, according to the company.

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The company is also currently looking to fill over 3,000 positions, including store managers and sales roles. This minimum wage raise was announced to help attract these workers amid the ongoing labor shortage, and "acknowledges the hard work of our frontline teammates," Stephanie Pugliese, Americas at Under Armour's president, said in the press release.

"Teammates in our retail stores and distribution houses are our strongest asset and we needed to make a strategic decision on our hourly wages to be a competitive employer in the retail space," Pugliese said.

This announcement comes one day after Bank of America announced its own hourly minimum wage raise to $25 by 2025. Like Bank of America, several major companies have announced an increasing starting pay in 2020 and 2021. This includes Target, which raised its wages from $13 to $15 per hour, and McDonald's, which raised its entry-level hourly wage from $11 to $17.