We asked teens if they preferred these three brands. 39.39% picked Forever 21 and 36.36% picked H&M. 24.24% picked Zara. The truth is that some of these teens don't really love any of them — and Forever 21 is sort of a default. If I had to pick, honestly I don't like any of the above, one said. H&M is very low quality, no Zara around me, one said. Pricing is reasonable, another said. Another asked us to note Asos, the British e-commerce retailer. Abercrombie & Fitch once ruled the teen scene, but it's been struggling to revive its reputation. We asked teens if they preferred Forever 21 or Abercrombie, and the majority (69.23%) preferred Forever 21.We asked teens if they ever shopped at Abercrombie & Fitch, and 45.87% said they did! But the price is off-putting. Too expensive for poor quality clothing, one said said. I don't like the smell of the store or the style of clothing, one teen wrote. I don't like their style or their brand values, another wrote.Out of Aeropostale, Abercrombie & Fitch, and American Eagle, 64.15% preferred American Eagle. 25.7% preferred Abercrombie, and a paltry 10.38% preferred Aeropostale. And out of American Eagle, Lululemon, Forever 21, Hollister, H&M, Zara, and Abercrombie & Fitch, American Eagle came out on top with 25.47%. Lululemon came behind American Eagle, with 18.87%.Perhaps Aeropostale — which filed for bankruptcy in May — was past its prime before a large percentage of Gen Z even started spending money on apparel. 58.18% of the teens we polled had never stepped foot inside one of the retailer's stores.A whopping 90.72% of the people who answered said they preferred Victoria's Secret to Aerie. Though Aerie has experienced tremendous growth — comparable sales grew a very impressive 32% in its most recent quarter — it's still just a blip on the radar compared to Victoria's Secret, which in total (including e-commerce) brought in nearly $7.7 billion in sales in fiscal 2015. At the end of fiscal 2015, Aerie's parent company, American Eagle, had brought in just over $3.5 billion in revenue, and Aerie is a fraction of that business.Though a slight majority — 55.45% — said they don't care if a logo is on a piece of apparel. The rest said they do purchase certain items for the logo. We asked teens what the biggest factor is when it comes to deciding if they'll buy apparel or not. 56.36% said style mattered most. Price came in second, with 30.91%. Only 4.55% said that brand mattered most, and others responded independently saying it was an amalgam of features. The price and style of the clothing is a definite huge decision [maker] as well as the brand. Many stores have very high prices and personally as a teen I don't have a lot of money. Many parents get sick of buying teens new clothes constantly and sometimes will put it the burden on me, so I look for a cheap but good quality store to buy from, one teen wrote.Semi-casual, chic and trendy, casual and sporty, casual, classic, sporty bohemian chic, outgoing, modern, modern, slick, chic, simple, simple, sometimes elegant (depends on mood), preppy or fratty, classic but up to date with current style trends, teach [sic] wear, preppy, boho, casual/ boho, classic, casual-preppy, something between classic and casual, beach, preppy, formal. The overwhelming trend was that it was pretty eclectic. My style really depends on my mood and I like to take inspiration from many different sources, one wrote. And teens don't seem to care what other people think. Preppy casual fusion. Not the least influenced by any desire to be unlike everyone else, one teen wrote. It's simple: if I like it, I buy it. F*** what everyone else thinks.Plain t-shirt, black leggings, denim long-sleeve, Vans sneakers, stud earrings, jeans, shirt, heeled booties, and a bracelet, top is either solid color or designs, no logos or writing, a necklace that matches the neckline, bangles or a single bracelet. Buckle jeans, tennis shoes, black skinny jeans, blouse, and booties for the winter. Romper and sandals for the summer, or a dress, and a Polo, button down, or nice t-shirt, above knee khaki shorts and Sperrys or Vans with no-show socks.Of teens polled, 46.79% percent said they would and 27.52% said they wouldn't. 6.42% said they'd only wear a smart watch, and 19.27% said they 'd only wear a fitness tracker.65.14% said they would wear athleisure apparel to school, and 13.76% said they wouldn't. 17.43% said they didn't know what athleisure is. And then there were exceptions. Two people said they were not allowed to wear athleisure to school. One person said only if I'm very tired or it's finals week.63.3% said they prefer to shop in stores as opposed to online; 33.03% said they prefer to shop online. 3.67% said they'd prefer to shop online, but they don't have credit cards.59.26% said the mall is not a cool place to hang out. 40.74% said it was.45.87% said that they shop for themselves with money they've earned from various jobs. 24.77% said that their parents give them money to go shopping. Only 2.75% said their parents shop for them, and 26.61% said they go shopping with their parents. Most — 25.69% — drew the line at $40, followed closely by $30 (22.02%). Some were big spenders and said $100 was the line (6.42%) and a very small percentage drew the line at $10 (.92%). 11.01% said they didn't care about price.Good music, cute clothes, chill atmosphere, modern and sleek. Good prices, good customer service/atmosphere. Well made/good looking products, aesthetics, good customer service. Don't over-perfume the store. Great clothes, friendly workers, music Easy to find things, lots of options/sizes, helpful sales associates They have s*** I like. Period.Messy appearance. Stores that feel like your parents joining Facebook (clearly older adults trying to be cool but failing), too many directions of apparel, teens do not like being outed as teens, the word swag, if your 40+ and just hearing about then you're too late to the party. Dirty, no cool staffs, no music, bad smell. Only seeing a bunch of 12-year-olds in the store. Ugly clothes. Logo overload. When the staff thinks they're too cool, even though they are working for $8/hour. Plastering their logo all over their merchandise, overpricing their poor quality clothes and acting like they're the shit when we all know they're just a has been store whose same exact styles can be found elsewhere for better prices. High prices. If it's bland, no music and has no bathrooms.The majority (33.64%) said Nike was their favorite casual shoe brand, followed by vans (20.56%) Other favorite brands included Sperry's, Toms, Birkenstocks, and Converse and general styles like booties.Of teens surveyed, 37.25% owned a Michael Kors bag, 25.49% owned a Kate Spade bag, and 19.61% owned a Louis Vuitton bag, and 17.65% owned a Coach bag. However, 30.11% said they'd prefer to receive a Louis Vuitton bag, and 25.81% said they'd prefer to receive a Michael Kors bag. 22.58% said they'd prefer to receive a Kate Spade bag, and only 5.38% said they'd prefer to receive a Coach bag. Other brands people said they'd want to receive included Gucci, Versace, Nike, Saint Laurent, Hermes, Givenchy, and Dooney & Bourke. I don't really care about brand very much, one teen wrote. When we asked them if they care about the designer of a handbag, it was practically evenly split — 50.96% said yes, and 49.04% said no.60.40% said they'd still want to receive it as a gift. 39.60% said that they wouldn't want that.We asked teens if they'd prefer to receive a Michael Kors bag, Tiffany & Co. jewelry, a Forever 21 gift card for $100, Nike sneakers, or a gift card for food/beverage like Starbucks or Apples as gifts — and Nike sneakers came out on top, with 35.25%, followed by Forever 21 gift card (22.86%), followed by Tiffany & Co jewelry (20.95%). Michael Kors bag and a gift card for food tied with 10.48%.We asked teens where they get their style inspiration — and the majority — 37.61% said myself. People on social media came in second with 30.28%. My friends came next, with 24.77%. Only 4.59% said they are influenced by celebrities, and 2.75% said they are influenced by their parents. When it comes to Instagram accounts for style inspiration, some said they follow Kylie Jenner for inspiration, and others said none. Others wrote select Instagram accounts like @Sincerelyjuls, @alexisren, Brandy Melville, Puravida, @laurenelizabeth, and others.41.12% said that think retailers and stores understand them, and 39.25% said no. Some selected other, and it was clear they felt pretty mixed about retailers. Somewhat, they understand clothing but lack the knowledge on how to perfectly display it to teens. Sales are pushed to the back but trend want the sale stuff to be displayed at the front, one wrote. Some do, others are pathetic, another wrote. They are trying to but they can't pin point, another wrote. Stores don't understand anything, they are predicted market trends in fashion and selling as much product while it is still in 'fashion,' no one actually cares just make quality clothes at affordable prices, another wrote. I'm not sure because although I like some clothing, other times the shirts or shorts are short and cropped and make me feel insecure, one teen wrote. And one teen raises a valid point: They've never asked.