Rihanna is launching her new luxury fashion brand Fenty with a pop-up in Paris - take a peek inside
AP Photo/Francois Mori
- Rihanna launched her new Fenty fashion brand, created with LVMH, at a pop-up store in Paris on Wednesday.
- The store opens its doors to the public on Friday. It will also be available to shop online from May 29.
- This is the first time that LVMH has founded a major fashion brand from scratch and the first time that a woman of color has headed up one of its brands.
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Rihanna is breaking ground at LVMH with her new Fenty fashion brand.
The new brand, which Rihanna launched on Wednesday, is the first major fashion brand that LVMH has founded from scratch and the first of its brand to be headed up by a woman of color.
Fenty's new Parisian pop-up is located in the heart of the trendy Marais district and officially opens to the public on Friday. It launches online on May 29.
Here's what you can expect to see:
Rihanna unveiled the chic new Parisian boutique to a handful of fashion editors and celebrities.
These fashion insiders swooned over her new collection, which features a mix of tailored blazers and oversized Japanese denim jackets.
According to Vogue, the collection is a round-up of the kind of clothes Rihanna would like to have in her own wardrobe but couldn't find elsewhere.
It starts at $200 for a t-shirt and goes up to more than $1,200 for a reversible parka.
The collection also extends to accessories, including her point-toe strappy sandals, which come in both bright and natural shades.
Fenty's clothing and accessories will run on a six-to-eight-week cycle. It won't have a fashion show, and it will only be sold direct-to-consumer through the store and online.
LVMH has invested nearly $67 million into the company.
This isn't Rihanna's first foray into fashion, however. She was previously creative director of women's collection and Puma and also runs her own lingerie business, Savage x Fenty.
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