Rural India is where all marketers are heading now
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The prime focus will be affordability for the companies as they target the rural folks.
"With its pro-rural, bottom-of pyramid focus and (the Budget) being non-inflationary, we expect growth will return to rural markets after a gap. This is a pro-consumption Budget for the rural economy and, after the setback of demonetisation, it helps especially for companies like ours with a strong rural focus,” Dabur chief executive Sunil Duggal, told ET.
In the Budget 2017,
Rural demand has been slow to rebound after demonetisation compared with the rest of the country. With the Budget balm, experts expect the situation to change fast.
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"There will be an overall thrust on all Rs 5 and Rs 10 packs in small towns and villages. Distribution inroads in rural will remain our biggest initiative," Berry told ET.
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