SALESFORCE WALKS FROM TWITTER: 'It's not the right fit for us for many different reasons'

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Salesforce CEO Marc Benioff has walked away from bidding on Twitter, he told The Financial Times on Friday.

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"In this case we've walked away," he said. "It wasn't the right fit for us."

Benioff has previously expressed disinterest in making a bid, but this is the first time he's shot the idea down directly.

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Salesforce shares are up almost 5% on the news, while Twitter is down about 6%.

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