Scammers can leave links that lead to their scam sites in online places like forums, social media, email, or even on Google. So even if you're expressly looking for an abnormality in the link, like an underdot or cedilla under a letter, it could be hidden by the underlining that usually accompanies a link.
The best way to avoid a scam site is to manually type the URL address to the site you want in your browser's address bar. If you frequently visit that site, you can create a shortcut on your browser's bookmarks toolbar. Still, after seeing this kind of scam, I'm now double-checking the website URLs on most of the sites I visit, especially those where I have accounts.
There are also web browser extensions you can download that help prevent phishing scams specially designed for "crypto enthusiasts," like the Cryptonight extension for Chrome.