Indians are aware about climate change but find it difficult to help because of pricey and ineffective alternatives

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Indians are aware about climate change but find it difficult to help because of pricey and ineffective alternatives

  • 80% Indians are aware about the impact of plastic and waste management on climate change but fail to act due to lack of alternatives.
  • As many as 88% of the country thinks eco-friendly alternatives are either not effective or very pricey.

The absence of affordable, eco-friendly alternatives is stopping Indians from taking environmentally-friendly steps.
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According to a survey ‘Alternativism’ by Mahindra Group, 80% of Indians are aware about the impact of plastic and waste management on climate. But they fail to act due to lack of alternatives.

As many as 88% of respondents think eco-friendly alternatives are either ineffective or pricey. Mahindra Group surveyed over 2,000 respondents between the age 25-55 from Mumbai, New Delhi, Kolkata and Bengaluru.

Success in finding alternative to plastic

There is a large gap between awareness about climate change and finding sustainable substitutes. While most Indians are aware, only 27% of the Indian always find an alternative to plastic.


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"Today’s generation of Indians are more environmentally conscious than at any time in our long history. However, to transform this awareness into action, consumers need viable, environment-friendly alternatives,” says Anirban Ghosh, chief sustainability officer at Mahindra Group.

Want employers to offer alternative solutions
As many as 89% of respondents said they will be able to contribute actively towards climate change if their employers offered them alternative solutions. And 70% Indians want their company “to act on water conservation using aerators, with rainwater harnessing and recycling,'' said the report.

See also:

Top Indians companies like ITC, Mahindra, Bharti Infratel and others have been setting sustainability goals and meeting them
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