Indians are aware about climate change but find it difficult to help because of pricey and ineffective alternatives


  • 80% Indians are aware about the impact of plastic and waste management on climate change but fail to act due to lack of alternatives.
  • As many as 88% of the country thinks eco-friendly alternatives are either not effective or very pricey.

The absence of affordable, eco-friendly alternatives is stopping Indians from taking environmentally-friendly steps.

According to a survey ‘Alternativism’ by Mahindra Group, 80% of Indians are aware about the impact of plastic and waste management on climate. But they fail to act due to lack of alternatives.

As many as 88% of respondents think eco-friendly alternatives are either ineffective or pricey. Mahindra Group surveyed over 2,000 respondents between the age 25-55 from Mumbai, New Delhi, Kolkata and Bengaluru.

Success in finding alternative to plastic

There is a large gap between awareness about climate change and finding sustainable substitutes. While most Indians are aware, only 27% of the Indian always find an alternative to plastic.


"Today’s generation of Indians are more environmentally conscious than at any time in our long history. However, to transform this awareness into action, consumers need viable, environment-friendly alternatives,” says Anirban Ghosh, chief sustainability officer at Mahindra Group.

Want employers to offer alternative solutions
As many as 89% of respondents said they will be able to contribute actively towards climate change if their employers offered them alternative solutions. And 70% Indians want their company “to act on water conservation using aerators, with rainwater harnessing and recycling,'' said the report.

See also:

Top Indians companies like ITC, Mahindra, Bharti Infratel and others have been setting sustainability goals and meeting them
Here's how much plastic people end up eating everyday
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