Nxivm lured in the rich and famous, like Seagrams heiresses Sara and Clare Bronfman and wealthy Mexican politicians' families, so they could recruit even more people in their elite networks and use their fortunes to fund legal battles.
But they also used people's celebrity statuses to make the group seem more authoritative, Oxenberg said in "Seduced."
After a celebrity took Nxivm's introductory course, they'd tout that person's name to entice others into the courses.
According to Oxenberg, high-ranking members would mention how Jennifer Aniston, Gerard Butler, and Sir Richard Branson took Nxivm classes, even if they didn't become full-fledged members and take more courses.
Sometimes, Oxenberg met these high-profile people in person at the introductory courses.
"There were entrepreneurs and strong powerful women like Rosario Dawson, who I just got to strike up a conversation with. I was impressed," Oxenberg said in the docuseries.